Research On The Development Of Rural Tourism In Huanggang City

In recent years,"rural tourism" as the key word in the central document has been mentioned many times.Under the pattern of rural revitalization,rural tourism has become an important way for the transformation and development of rural industrial economy,the improvement of rural environment and the increase of farmers' employment.In addition,with the acceleration of urbanization and industrialization,urban residents are faced with increasing pressure from life and work,crowded living environment,and rising living costs.Under the care and guidance of the countryside,city residents hope to enter the countryside and escape from the city for a short time,feel the natural pastoral scenery,appreciate the beauty of the ecology,relax the pressure and relieve the mood.Therefore,rural tourism,as a new form of tourism mainly aimed at urban people,has developed rapidly in the whole country.Huanggang city is located in the east of hubei province,with the advantages of developing rural tourism in terms of humanities,ecology and location.At present,the rural tourism industry in huanggang city has achieved some development results,but still in the early stage of development,there are still some deficiencies restricting the sustainable development of rural tourism.Therefore,this paper takes the rural tourism in huanggang city as the research object,in order to provide some thoughts and Suggestions for the sustainable and healthy development of rural tourism in huanggang city,which has practical significance.Based on the theories of environmental carrying capacity,maslow's hierarchy of needs and industrial integration,this paper adopts the methods of literature analysis,SWOT analysis and questionnaire survey to study the current situation,shortcomings and countermeasures of rural tourism development in huanggang city.Firstly,this paper expounds the overall development of rural tourism in huanggang city from three aspects:development overview,development effect and development type.Based on SWOT analysis,it points out the advantages,opportunities,disadvantages and threats of developing rural tourism in huanggang city.Secondly,two demonstration counties ofleisure agriculture and rural tourism(luotian county and yingshan county)were selected to conduct a survey of tourists in tourist destinations,and the collected data were analyzed from three aspects of basic information,travel information and satisfaction.On the basis of this,this paper puts forward the shortcomings in the development of rural tourism in huanggang city and analyzes the reasons.At the same time,based on the research content of the previous paper,combined with the actual situation,this paper puts forward the development countermeasures and Suggestions for rural tourism in huanggang city to create characteristic tourism products,deeply explore and utilize resources,broaden the channels of promotion and publicity,increase the support of the government,strengthen the support of tourism talents and strengthen the rural ecological construction.The last part is the summary and prospect of the research.