Study On The Development Strategy Of Rural Tourism In Huanggang City Of Hubei Province Under The Background Of Rural Revitalization

With the development of economy,rural tourism is increasingly favored by people all over the world.Although rural tourism in China started late,it has developed rapidly and become the main form of tourism.With the construction of new socialist countryside,solving the "three rural issues" has become the primary and arduous task.The state's policy of rural development has accelerated the development of rural tourism.Since the beginning of the 21 st century,the development of rural tourism of China has been in its heyday.The vigorous development of rural tourism has promoted the process of urban-rural integration and promoted the construction of new countryside and “beautiful villages”.With the continuous improvement of people's living standards,the desire that urban residents eager to return to nature has become stronger.More and more people use weekends or small holidays for short travel,so rural tourism has also developed rapidly.Huanggang City of Hubei Province has attracted a large number of tourists to visit with its unique natural resources and regional advantages.However,with the improvement of people's life quality,their requirements for rural tourism are getting higher and higher,and the problems of Huanggang City's developing rural tourism are becoming more and more prominent.This study has collected and organized the related rural tourism materials about Huanggang City under the background of rural revitalization,and applied qualitative and quantitative research methods to investigate the relevant practitioners and tourists of rural tourism in Huanggang City through reading literature,questionnaires and field visits.The investigation was carried out to analyze the problems existing in the development of rural tourism of Huanggang City.Based on this,the countermeasures for the development of rural tourism of Huanggang City have been put forward,and some suggestions have been provided for the development of Huanggang City's rural tourism.Firstly,this paper has synthesized a large amount of literature and materials,and started from the background and development of rural tourism,and analyzed the background,purpose and significance of rural tourism development research.The summary of rural tourism research at home and abroad has been summarized,and the concept and characteristics of rural tourism have been summarized.Secondly,the source market and competitiveness status have been known through the SWOT analysis of the development status of Huanggang City's rural tourism.Thirdly,this paper analyzed the model of two typical cases about rural tourism's promoting rural revitalization,and lay the foundation for subsequent strategies and suggestions.Finally,this paper has analyzed the problems existing in the development of Huanggang City's rural tourism,and then put forward the development countermeasures of Huanggang City's rural tourism under the background of rural revitalization.The full text consists of seven parts.The first part has stated the background,content,significance and research methods of the research.The second part has introduced the related theories about rural revitalization and rural tourism.The third part has analyzed the current situation of rural tourism development of Huanggang City.The fourth part has analyzed the problems of Huanggang City's rural tourism under the background of rural revitalization.The fifth part has discussed the typical cases of two rural tourism's promoting rural revitalization.In the sixth part,on the basis of the above analysis,the strategies for rural tourism development of Huanggang City under the background of rural revitalization has been put forward.The seventh part has summarized the whole paper and drawn the relevant conclusions,and put forward the shortcomings and the plan of further study.