Research On The Competitive Strategy Of TP Life Heilongjiang Branch

With the increasingly obvious trend of economic globalization,the concept of "strategy" has been paid more and more attention,and a theoretical research upsurge has formed since the 1980 s.People have a further understanding of "strategy".The definition of "strategy" has evolved into the basis point for the future development of enterprises,which is made to seek and maintain lasting competitive advantage.It is a major planning and strategy for the overall situation of enterprises.In life insurance companies,strategic management is particularly important.Only by finding the strategy suitable for the company’s development,can we make different development strategies and make the company develop better.In this paper,through the research on the current competitive strategy of TP life Heilongjiang Branch,applying PEST analysis,SWOT analysis,enterprise competitive strategy and other related theories,combining with the current business data,internal and external environment and other information of TP life Heilongjiang Branch,the company’s strategic positioning is carried out,the cost leading strategy and differentiation strategy are readjusted,and through system guarantee and organization guarantee Barrier,talent guarantee and technology guarantee support the company to realize the new competitive strategy and promote the company’s all-round development.