Research On Marketing Strategy Of Corn Starch Processing Enterprises

China is the second largest corn production and consumption country in the world.With the rapid development of domestic economy,the corn deep processing industry has been developed rapidly,and there has been rising trends of focusing on the main corn production areas as well as transfer to large enterprise groups.In recent years,under the premise of some encouraging policies and substantial growth of market demand,the corn deep processing industry has been ushered in the situation of continuously increasing capacity and expanding capacity,resulting in excess capacity of domestic corn starch as well as other primary products.In addition,the traditional market has begun to evolve to the modern market(evolve from the seller’s market to the buyer’s market).The industry has now been in a more complex and diverse environment and the enterprise marketing activities can no longer passively adapt to the environment.In the domestic market,many production-oriented enterprises are faced with the problems of marketing concept change and marketing strategy transformation.Without the ability to innovate products and services,they can no longer maintain long-term market vitality.In this paper,Y company in Liaoning province was taken as a research object to study the marketing strategy.Firstly,the developmental background and the significance of corn deep processing industry research are introduced.The results of the domestic and foreign marketing research are classified,and the main content and research methods of this paper are discussed.In addition,the main theories and concepts of marketing,4P marketing mix theory,STP analysis and customer delivered value are also briefly summarized.Secondly,the marketing environment of corn deep processing industry is studied in detail,including the system analysis of both macro and micro environment.Interview and questionnaire survey were used to comprehensively understand the current situation of marketing management of Company Y in Liaoning Province,and the main existing problems are further pointed out.Thirdly,according to the current marketing management problems of Company Y in Liaoning Province,optimization and improvement strategies are proposed,and marketing safeguard strategies are proposed for the above-mentioned schemes to provide a more advanced and scientific method reference for the marketing strategies of domestic corn deep processing enterprises through the actual case analysis.In the modern market environment,enterprises should pay attention to the innovation of products and marketing strategies,and provide differentiated products and services to meet the needs of consumers from the perspective of personalized and diversified consumer intentions.From the aspects of science and technology,capital information,transformation,this paper puts forward policy suggestions,hoping to help enterprises improve market competitiveness and influence.At the last part of this thesis,a summary of the whole thesis was made,hoping that enterprises can quickly adapt to the modern market environment and have a healthy development.