Research On The Topic Of Tourist Relationship And Its Publishing Behavior In Weibo

With the rapid development of Information and Communication Technologies(ICTs),more and more people use the Internet in their daily life,and the in-depth integration of the Internet and tourism has become an irresistible trend of The Times.Social media is the product of the development of the Intenlet,more and more tourists will use social media to share their experiences and feelings during the trips.Many behaviors have been generated after the development of social media,such as information inquiry of tourist destinations,real-time sign-in,information sharing and microblogging.studying new tourism behaviors under the background of social media is an important part of behavioral research.In addition,social media provides a platform for tourists to keep in touch with other users during the tour,tourists can keep contact with anyone in anytime.In a word,the "man-person,relationship and the "man-land"relationship in tourism activities will also change due to the change of tourists'behaviors.Understanding this change is the basis for understanding the characteristics of-tourists and their tourism behavior.The microblogging of tourists is a new type of tourist behavior under the develop of social media,and its published content has an important impact on the relationship of tourists(including "human-person" relationship and "man-land" relationship),so it's also significance for us to know the relationship of tourists.This study focused on the tourists' relationship topic,and the behavior of microblogging.Qualitative analysis method was adopted to analyze the content of the topic of "human-person" relationship and "man-land" relationship.The content of-the topic can reflect the types,eontents and changes of the two type of relationship built by tourists at the same time.Based on the analysis of the content of the topic,this study also uses the time and geographical location information of licroblogging,and the kernel density and time-series analysis to show the behavior characteristics of microblogging and try to explore the factors afi-ecting the behavior of microblogging.In conclusion,the microblogging is the behavior of tourists generated in the background of the developing of social media.The time and geographical location information of topic can reflect the characteristics of the microblogging of tourists.mainly including the characteristics of time and space.This study takes Jiuzhai valley as an example,the time characteristics of tourists' microblogging is that the frequency of the behavior is more frequent in the afternoon and evening,and the morning occurrence is significantly lower t:an other time periods,the spatial characteristics of tourists,microblogging is that the frequency of the behavior is more frequent around the most famous spots.It forming the core area in the area of Five Flower Lake area,and the sub-core in the area of Bonsai Shoal and Nuo Ri Lang station.tourists will construct "human-person" relationship and "man-land" relationship in the tourist destination,and the construction of these two types of relationship occurs simultaneously and continuously in the whole process of tourism.The "human-person"relationship mainly includes tangible and network relationship.And the tangible relationship includes unidirectional gaze and bidirectional interaction,the network relationship includes@sharing and@mutual.The content of "man-land" relationship include four aspects:scenic cognition,scenic evaluation,life experience and emotional expression.And the scenic cognition includes famous scenery,scenic spot and scenic culture.The scenic evaluation includes shallow feeling,value judgement and personal experience.The life experience includes body honing and scenic behavior.The emotional experience includes tourist sentiment and anthropomorphic.the relationship of tourists has been changed due to the developing of social media.The result of study indicates that the tourist activities are crossing in physical space and cyberspace,the tourists construct the tangible and network relationship at the same time during the tour.The tangible relationship is built by the tourists in the physical space,while the network relationship 1s built by the tourists in the cyberspace,which is a new type of interpersonal relationship under the advancement of social media.As the same time,Social media provides a new platform for the construction of "man-land"relationship for tourists.On the one hand,tourists can establish contact with tourism destinations during the tourism process,and on the other hand?they can construct a psychological "human-land" relationship by reviewing the tourism process after the tour.The behavior and characteristics of tourists5 microblogging will be affected by multiple factors.The time characteristics of microblogging are mainly influenced by the arrangement of tourists' tourism activities and the content of topics.While the spatial characteristics ot microblogging are mainly affected by the objective conditions of tourist attractions and the preferences on specific spatial.Among them,the topic content published by tourists is more obvious to the behavior of tourists.In terms of time characteristics of-microblogging,the behavior of tourists posting "man-land"relationship topics mainly occurs in the afternoon,in which the behavior of publishing"life experience" topics is more affected by content,while the behavior of publishing"human-person" relationship topics is mainly in the evening,the behavior of publishing the topic of "network relationship" is more affected by the content:in terms of the spatial characteristics of microblogging,the behavior of publishing the topic of "man-land" relationship is more concentrated in space,and behavior of publishing the topic of "human-person" relationship is more spatially dispersed.The double gaze phenomenon tourists have during the trips complicates the tourism social relationships.Tourists generate tourism experiences in tourism destinations and form "first gaze",which have an impact on tourism destinations.Furthermore,tourists use social media to share the tourism experience while other social media users will watch the content shared by tourists and form "second gaze",which will have an impact on the onlookers.