Research On Community Bank Construction Project Of Changshu Bank

With the rapid development of China's economy,the types and number of banks in various regions are also increasing,and competition between banks and the pressure on banks are also increasing.Changshu Bank is a commercial bank with a relatively complete management system.It has a certain leading edge in terms of both business philosophy and operation methods.With the refinement of financial business and the exploitation of potential market space,how can Changshu Bank better penetrate the community to carry out retail business,smoothly integrate into the community to develop deposit savings resources,bring more customer groups for the development of the bank,which has a very important influence on the bank development.On the basis of explaining the related theories of community bank development,this paper uses SWOT model to analyze the advantages,disadvantages,opportunities and challenges of Changshu Bank's development of community bank construction projects,and clarifies the strategic choice of Changshu Bank's community bank development.On this basis,this article demonstrates the construction plan of the community bank of Changshu Bank from the aspects of market positioning,site selection strategy,customer acquisition method,marketing mode,and team building,etc.,and conducts a detailed analysis of the construction and promotion of community banks to make the project Construction is more feasible and operational.Carry out research and analysis of the community financial market,clarify the positioning of community banking,and scientifically select outlets.Adopt different business promotion models based on different customer groups,increase the attractiveness of non-financial forms of inter-industry alliances,and strengthen community finance,and business matching work team building.Finally,this article explains the future feasible changes and innovations of Changshu Community Bank from three aspects: service innovation,channel innovation,and business model innovation.It uses financial technology to adjust the marketing model,overcome the disadvantages of traditional marketing models,and finally achieve the banking business' transformation and upgrading.