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Research On Transformation Of Bank Service Mode In Agricultural Bank Of China QCC Subbranch

Posted on:2018-06-30Degree:MasterType:Thesis
Country:ChinaCandidate:H P LiFull Text:PDF
GTID:2359330515469520Subject:Business Administration
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This paper based on the strategic ope rations management theory,through searching a lot of technical literature.Compared to the financial industry and other related industry innovation and im plementation results in the transform ation of service mode.Combining with the characteri stics of the agricultural bank of China QCC subbranch research direction of se rvice transformation boldly.Compare the Chinese and foreign banking with the m ethod of com parative analysis.Draw the lessons from the beneficial experience of other banks.Face-to-face communication with junior staff by c ombining with the goal of custom er service management related theory.Through the investigation on the current status of agricultural bank of China QCC subbranch,the author studied from the aspects of the branch.The purpose is to find a kind of new se rvice patterns in order to enhance branch's own competitive power.Strive for developing a solid foundation in the future.Dare to innovation,to find and solve problem s in a timely manner,provide reference for auto city branch service m odel transformation.In combination with regional characteristics and practical considerati ons and the habit of surrounding custom ers preference.Using the four dimensions of service innovation m odel theory and the SWOT analysis method to comprehensive assessment of agricultural bank of China QCC subbranch service m ode transformation.Fully consider the pros and cons of service mode transformation.Provide reference and basis for the overall management transformation in the future.Find solutions for the possible problems.Service mode transformation scheme respectively from the concept of service pattern innovation,service mode innovation,service,contact technology innovation,human resources service m ode transition protection f our aspects.Let each customer's requirements are im plemented really.Change the traditional banking sector passive service mode into active service mode.Such as building community banks in car factory surrounding residential.Make the service into the daily life of the customers.Intelligent IC card as th e carrier,provide one-stop convenience service for community res idents,increase the tigh tness between community residents and QCC subbranch of agricultu ral bank of China.Using the community environment build innovation community network reasonably.Based on the service philosophy of innovation,environmental prot ection,health,m ore intelligent,less waste,and use m odern means of science and technology,establish an ef fective customer demand information analysis system,optimize the business transaction process,accelerate the speed of product innovation,new business financial services according to the custo mer demand,customer segments,formulate corresponding personalized products,custom ers are using the Internet to carry out the rem ote auxiliary business.Auxiliary em ployees better service customers,to achieve th e success of the network service model transformation.Finally,the agricultural bank of China QCC subbranch needs to increasing the number of customer managers,accounting managers team,building customers file,directed against the comm unity bank cust omer service innovation,establishing family relationships archives management,using of data analysis of the background system products and services for the custom ers.Discover the needs of c ustomers in timely.Reasonable use of our resources as fa r as possible to provide custom ers comprehensive for estab lished a s table customers relationship.Realize the service mode transformation of the agricultural bank of China QCC subbranch.
Keywords/Search Tags:Commercial banks, Community banks, Service transformation, Service innovation
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