A Study Of Consumer Purchasing & Diffusion Behavior Of Intelligent Consumer Product

With the rapid development of economy and technology,people's consumption psychology has changed a lot,and began to tend to customize,personalized consumption experience.Consumer products have become a popular trend,intelligent hardware products began to penetrate into people's lives.Based on the research of intelligent consumer product purchase-taking CW robot company's auto-following suitcase as an example,this paper analyzes the R1 luggage based on intelligent driving technology platform developed by CW company.The research focuses on the behavior of adopters in the process of diffusion of innovative technology products.Buy model,and around the first generation robot trunk R 1 specific problem,proposed a solution strategy.Based on the research facts,this paper puts forward the future development direction and implementation details of CW Robotics Consumer Goods Division.