Research On Financial Risk Early Warning System Of East Money Information Co.,Ltd.

Due to its special business environment,Internet enterprises are difficult to identify and evaluate network risks,and there are many shortcomings in the prevention of financial risks.Most Internet enterprise managers lack the awareness of financial risk management and focus on expanding their business and developing their markets.The weak risk awareness has led to the blind expansion of many Internet companies,the failure of internal control systems,and weak resistance to external risks.Firstly,this paper defines the meaning of financial risk,clarifies the classification of financial risk,and divides financial risk into financing risk,investment risk,business risk and income distribution risk.Then the content and method of financial risk early warning are analyzed.The method of financial risk early warning can be divided into qualitative analysis method and quantitative analysis method.The financial risk early warning method selected the efficiency coefficient method of quantitative analysis method in this paper.On the basis of the efficacy coefficient method,the corresponding financial indicators were selected,and the standard values of each financial indicator were determined.Then the weight of each financial indicator was determined by expert scoring method,and the interval of financial risk warning of Internet enterprises was defined.The early warning model of financial risk has established a complete financial enterprise early warning system for financial risks.Then,through the case of East Money Information Co.,Ltd.,the application of the financial risk early warning system shows that East Money Information Co.,Ltd.basically does not exist operational risk,it's investment risk is small,but the risk of financing and income distribution is large,thus proving the financial risk analysis results are consistent with the financial risk early warning research results,which further proves that the model constructed in this paper is effective.The financial risk early warning model established in this paper can also be applied to other Internet companies,so that Internet companies can deepen their understanding of financial risks and help investors,managers and other stakeholders make decisions.At the same time,through the analysis and research of this article,it can help Internet companies to comprehensively and clearly understand the financial risks that may be encountered,so that Internet companies can take timely and effective measures to ensure the financial security of Internet companies before financial risks occur.Finally improve the position of Internet companies in international competition.