Research On The Construction And Operation Of Network Marketing Platform For Characteristic Agricultural Products

In recent years,the rapid development of e-commerce in China,the Internet economy has achieved remarkable results.The electronic commerce activity to the city is also a profound impact on rural areas,rural road traffic,especially with the Internet infrastructure is becoming more perfect,and more and more production and processing and sales of young people back to the country,into the business of agricultural products,through the network marketing business platform ushered in the great development of characteristic agricultural products space.This paper selects the features of network marketing of agricultural products as the research object,firstly the progress of domestic and foreign relevant theoretical research and practice review,as the theoretical basis to analyze and grasp the current development and the feasibility of promoting the characteristic and basic conditions of the network marketing of agricultural products and requirements,combined with the network marketing of agricultural products in Suichang preliminary practice investigation and analysis.Mining existing network marketing of agricultural products and problems in the road to success;and the research design under the new situation of characteristic agricultural product network marketing platform construction and operation management supporting scheme,put forward the corresponding strategies and measures,in order to promote the rural power and Internet economic development and promoting agricultural modernization and new rural construction.Research findings:(1)Characteristics of agricultural products has the characteristics of specific areas,excellent product quality,scarcity,has more intrinsic value and marketing advantages,market prospects and development potential,competitive advantages.(2)Characteristics of agricultural products through the electronic business platform to carry out network marketing feasibility.However,the corresponding hardware and software conditions are still needed.Network marketing has many advantages,such as fast transmission speed,wide audience,not limited by time and space,precise marketing,low cost and so on.The selection ofcharacteristic agricultural products with cross regional logistics and distribution conditions is the basic condition of network marketing.(3)The research and design of the network marketing platform of characteristic agricultural products and the operation plan,the most core content is to build the electricity supplier service complex and do a good job in network marketing management.It is helpful to realize the goal of every stage of the platform to build the service point,the service station and the operation center of the county.Through customer demand research,product development,brand building,the use of Internet marketing tools,select the appropriate marketing strategy,can expand the sales of agricultural products,enhance economic efficiency.