Agricultural Product Network Marketing Problems And Development Research For Weifang

In China such a large agricultural country, rural, agriculture, peasant problem is related to the economic development, social stability of the major problems. With the rapid development of social economy, the traditional sales mode of agricultural products has been unable to meet market demand, the defects are also increasingly exposed. Rely solely on the traditional mode of marketing of agricultural products to farmers, often face a good product but no good market embarrassing situation. Investigate its reason, mainly is the traditional agricultural products sales channels subject to geographical constraints, can exploit the market is limited, and the circulation link, resulting in increased cost of agricultural products by layers, it is difficult to have the competitive advantage. The development of Internet and e-commerce has brought new development opportunity for the marketing of agricultural products. To use the network marketing of agricultural products, broke the geographical restrictions of the traditional marketing model, for the agricultural products opened and broad market all over the country, the supply and demand information are network together. In the network marketing this mode, agricultural products from farmers to consumers can, circulation links middlemen reduces, reduces the cost of agricultural products circulation, also have the price advantage, the market competitiveness greatly enhanced. For consumers, remain within doors and enjoy around the characteristics of agricultural products has become a reality, the network buys convenient. It has the advantages of There is nothing comparable to this. The foundation of agriculture of Weifang city is abundant, the agricultural product range of high yield, to maintain the dominant position of Weifang agriculture, must carry out the network marketing of agricultural products, to show the unique charm of Weifang agricultural products in the wider market, promote the development of Weifang agriculture to a higher level.In this thesis, based on summarizing the domestic and foreign agricultural product network marketing experience and practice, taking Weifang city as an example, the problem of network marketing of agricultural products has conducted the system research, mainly includes the following five parts:The first part: the introduction, mainly expounds the research of network marketing of agricultural products and the purpose and significance of the content, framework and research method. Taking the present situation of agricultural development in China and the development of network informatization as the background, a good opportunity for the development of network marketing of agricultural products in Weifang city as the breakthrough point, hope that through the study can promote the development of our country agricultural product network marketing process, solve all the drawbacks of the traditional marketing mode of agricultural products under the, to promote China’s agricultural development qualitative leap with the help of network economy brings great effect, to realize the agricultural economy stable and healthy development, prominent and stable development in Weifang city of agricultural industry advantage.The second part: explain the agricultural product network marketing related concepts, introduces the relevant research results at home and abroad. For e-commerce, network marketing and other related concepts are explained and distinguished, based on understanding of the concepts, and introduces the relevant research results at home and abroad. These studies involved in all aspects of development, the Internet marketing of agricultural products in the process of implementation problems, suggestions and countermeasures, inspired by these contents, this study also further defined the research content and research direction.The third part: taking Weifang city as an example, analyzes the present situation of network marketing of agricultural products in Weifang city and the existing problems. First elaborated the necessity of the implementation of Weifang agricultural products marketing network, the first is the analysis of the implementation of network marketing of agricultural products in Weifang City advantages, Weifang city quality and abundant agricultural resources is the prerequisite to vigorously carry out the network marketing of agricultural products. The development opportunities and then to the Weifang faced were described, only to seize the opportunity, to take the first chance in the future development of. Finally, expounds the positive significance of the development of network marketing of agricultural products in Weifang City, is conducive to enhancing the competitiveness of agricultural products, which is conducive to the implementation of brand strategy of agricultural products, is conducive to the development of a more broad domestic and international markets, and gain a firm foothold in the fierce competition in the market. The second study of Weifang agricultural industry and the agricultural product network marketing development present situation, and combined with case analysis, in order to draw experience from these analysis, found the problem.The fourth part: to the domestic and foreign agricultural product network marketing experience. Through the analysis of the marketing situation of the developed countries, to realize the construction, information system developed high-quality agricultural employees, perfect policy laws system and supporting logistics system is the basic condition of the agricultural product network marketing has developed rapidly. Through the research to our country agricultural product network marketing experience success, to recognize the government’s support, professional business platform, the third party network platform, the use of agricultural product geographical characteristics of the presentation and implementation of brand strategy of agricultural product network marketing fast development plays a positive and effective role in promoting.The fifth part: put forward the development countermeasures of Weifang city agricultural product network marketing, targeted to carry out the construction of network marketing external environment, each link in the marketing implementation of the project are to strengthen the construction, perfection. Separately from the network marketing environment, marketing of the main construction quality to improve overall network marketing, different patterns of use and rely on the professional e-commerce platform for promotion and other aspects and puts forward some countermeasures and suggestions, in order to those based on the reality of Weifang and put forward the development measures, can play a positive role in promoting the Weifang city agricultural product network marketing fast development...