Financial Performance Analysis Of Yunnan Baiyao Group Under The Background Of Diversified Management

From the beginning of the 20th century,the germination of diversification occurred in the United States.After the reform and opening up,the diversified business concept entered China,and now more and more enterprises choose the development mode of diversification,and think about how to improve finance through diversification.Performance has become a hot topic for many experts,scholars and business managers.Among them,China's pharmaceutical industry,due to its long research and development cycle,difficulty,and fierce competition,is particularly urgent for the need to diversify and stimulate new industrial vitality.As a representative of traditional Chinese medicine in China,s"100-year-old brand",Yunnan Baiyao Group has successfully achieved toothpaste on the diversified road.However,in the era of toothpaste expansion of the dailyized map,the development of new daily chemical products and real estate failure It casts a shadow over the diversified development of Yunnan Baiyao.Through the research on the diversified operation of Yunnan Baiyao Group,it has certain reference value and enlightenment for Chinese enterprises.This article takes Yunnan Baiyao Group as an example,after reviewing and summarizing the definitions of diversified operations and financial performance and related theories,this paper introduces and sorts out the company's general situation and diversified development.Then,for Yunnan Baiyao Group The financial performance was analyzed vertically and horizontally.In the vertical comparison,the financial performance of the enterprise is quantified by analyzing the financial indicators,and the gray correlation analysis is carried out with the degree of diversification of the enterprise,and the degree of influence of the degree of diversification on the financial performance is ranked from high to low.They are operational capability,growth capability,comprehensive financial performance,solvency,and profitability.In the horizontal comparison,this paper selects the industry average and the special pharmaceutical company Shanghai Kaibao as the comparison object,focusing on the analysis of nine more key financial indicators,and found that in the context of diversified business,the financial performance of the company is first improved and then reduced.Moreover,the financial performance of Shanghai Kaibao is quantified and analyzed.Finally,this paper puts forward four relevant suggestions on the problems existing in the current enterprise,hoping to give more reference to and learn from the enterprises that implement diversified operations.