Research On The Urben Tourism Image Based On Web Text

Since the 21st century,the regional tourism industry has developed rapidly.Tourism industry plays an important role in regional economic growth.Tourist destination image is an important factor in the process of tourism decision-making.A good image of tourist destination is very important.The traditional research is based on the satisfaction model of the questionnaire survey.With the study of regional economics entering the era of big data,This paper uses the network text data to set the corresponding tourism city image index system for evaluation.Finally,we will explore the bottlenecks in the development of urban tourism economy,optimize the structure of tourism industry,improve the quality of tourism services and further optimize the tourism industry to promote regional economic growth.In the process,this paper develops a new evaluation method.This paper takes the top ten cities of China Tourism Research Institute on March 4,2017 as the research object.Using network information,social media,and OTA websites as the source of information,we accurately captured the travel network text information of 2017 and obtained 75,675 valid samples as the research data.First,establish the indicator system and the vocabulary and emotional vocabulary of the image of the exclusive tourist destination.Secondly,the content analysis of the semantic emotion of the text is carried out and the unstructured data of the text is transformed into structured data through the three steps.Finally,two emotional scoring rules and two index weighting rules are set up.Four evaluation methods are combined to standard to find best method.Through the above research and analysis,the conclusions of the evaluation methods and evaluation results are obtained.In terms of evaluation methods,the detailed classification of web texts and the frequency of text utterances have the highest validity for urban tourism image evaluation.The evaluation method obtained by the research provides a scientific basis for the image shaping and improvement of tourism destinations.In terms of evaluation results,through the analysis of the breakdown of various indicators in tourism resources.The paper puts forward targeted and feasible suggestions for the development of tourism image.