Research On The Problems And Responses Of Integration After Merger Of Accounting Firms

In 2006,the government issued a series of regulations,prompting the beginning of the third merger wave of Chinese accounting firms.In 2012,it issued guidelines on further expansion and strengthening.However,Chinese accounting firms are relatively late in development,and it is difficult to form a large accounting firm with core competitiveness and can compete with the four major accounting firms in the short term by relying on its own development.Merger is an effective way for accounting firms to expand in scale.However,accounting firms will have a series of problems after the merger,which is likely to be large but not strong.Accounting firms should be effectively integrated after the merger,so as to gain competitive advantage,play a synergistic role,and achieve strength.In other words,the merger itself does not create value,and the effective integration after the merger is crucial.This paper uses the literature research method and the case study method,and combines the relevant theories of post-merger integration,such as the synergy theory and development theory,etc.It introduces the content of the post-merger integration of accounting firms,points out the problems in the integration process,analyzes the causes,and puts forward relevant Suggestions.I hope to achieve the purpose of a large accounting firm bigger and stronger and Small and medium-sized accounting firms specialized in accounting.The article is as follows:Firstly,on the basis of the research status at home and abroad,this paper defines the key content and scope of the post-merger integration of accounting firms,including corporate culture,quality control,human resources and customer resources.Secondly,it points out the problems existing in the integration process after the merger of accounting firms,such as the deficiency in the construction of corporate culture,the lack of effective guidance and supervision from the head office to the branch office,the inconsistency in the staff management system,and the inadequacy in the maintenance of customer relations.This is mainly caused by the large difference between the two sides before the merger,the excessive pursuit of profit after the merger,and the neglect of the integration process,and put forward corresponding Suggestions.Finally,this paper takes the merger of Xinyongzhonghe and Sichuanjunhe in 2009 as an example to study the merger background and integration process,and points out the problems in the integration process after the merger and put forward the Suggestions of retaining core employees,strengthening customer relationship maintenance,strengthening the supervision of the head office over the branch office,and establishing the brand to expand the reputation,etc.I hoped that it can provide reference for the integration of accounting firms after merger.