Study On The Influencing Factors Of Commercial Pension Annuity Insurance Demand In Henan Province

The aging population of our country has become increasingly serious in recent years,the residents endowment problems,multi-level old-age security requirements for old-age security system in the third pillar of individual pension annuity insurance provides favorable development opportunities,developing and promoting individual pension annuity insurance to alleviate the pressure of the social endowment,improve residents quality of life,enhance well-being,reduce the pressure on government finances is of great significance.Henan province has a large population,a large population base,and a large aging population,and the aging degree was gradually deepened.Therefore,the pension pressure faced by Henan province is very huge,and the aging problem is very serious.Therefore,this paper focuses on the residents of Henan province to carry out an investigation and study on the insurance situation of personal pension insurance,analyzes the main factors affecting the residents to insure personal pension insurance,and then puts forward countermeasures and Suggestions based on the investigation conclusion.In this paper,by adopting the combination of questionnaire and the empirical analysis method,with an ageing population are grim as the background,in the full understanding of life cycle consumption theory and life insurance demand theory,from the personal factors,family factors,cognitive factors and social factors that four aspects carries on the descriptive statistics of the questionnaire analysis,a preliminary analysis of the demand for old-age pension insurance in henan province has the influence factors,and then using the binary Logistic regression model to survey data for empirical analysis,Model of regression showed that age,level of education,family income,the cognitive mode of pension,the cognition of old-age pension insurance,to the satisfactory rate that the social basic endowment insurance,the insurance company's service quality,satisfaction with the degree of danger is planted the price the acceptance of the eight factors have significant effects on the demand of the old-age pension insurance.Finally,according to the empirical analysis results,thefollowing countermeasures and Suggestions are proposed: customer group segmentation,accurate segmentation according to different ages,different income levels and different education levels;Raising the income level of residents;Increase publicity and guidance;Improving the service quality of insurance companies;Fifth,reduce the price of insurance.