Research On The Management Of Working Capital In The Pharmaceutical Circulation Enterprise

Under the background of the new medical reform,the competition of medicine market in pharmaceutical circulation enterprises is becoming more and more serious,and if the enterprises want to realize the strategic goal of their business development and improve the level of financial efficiency,the level of working capital management plays an important role.Working capital is an important guarantee for the survival and development of enterprises,and it is also one of the core of financial management,which is of great significance for enterprises to maintain production and operation and resist risks.Working capital management as working capital management efficiency directly determines whether enterprises can achieve sustainable development.The relationship between the pharmaceutical industry and people's livelihood is of special importance to our country.For pharmaceutical circulation enterprises with higher asset-liability ratio and high liquidity demand,due to the competitive pattern of the pharmaceutical circulation market tending to be concentrated,many small-scale enterprises withno competitive advantage will gradually withdraw from the market through mergers and mergers,bankruptcy and other means,the size of the enterprises that remain will continue to expand,the proportion of working capital will also increase,in this case,strengthening the efficiency of the management of working capital of pharmaceutical circulation enterprises is particularly important,become the basis of pharmaceutical circulation enterprises.In this context,this paper first of all,from the perspective of the channel to the medical circulation industry background,working capital management characteristics and existing problems,and then the comprehensive use of literature research method,case study method and qualitative and quantitative combination of methods to X Pharmaceutical company channel-based working capital management case study.Mainly from X Pharmaceutical company's own basic financial situation,its working capital occupation and financing structure analysis,on this basis to further X Pharmaceuticals procurement and marketing channels of working capital management to do in-depth research,which also introduced a Hong Kong-listed small and medium-sized pharmaceutical circulation enterprise Chuanmei Pharmaceuticals as a comparison company X pharmaceutical company;And targeted from the procurement and marketing channellevel level for X Pharmaceutical son to optimize the management of working capital countermeasures and recommendations.Finally,combined with the results of X Pharmaceutical Company case study and the industry background of pharmaceutical circulation enterprises and the characteristics of working capital management,aimed at the current state-related policies and reform,for the pharmaceutical circulation industry 80% of small and medium-sized pharmaceutical circulation enterprises working capital management to find reasonable ideas and provide constructive countermeasures,in order to help the pharmaceutical circulation industry to improve the level of working capital management.