Research On Marketing Channel Optimization Of S Food Additive Company

The report to the 19th CPC national congress ushered in a new era for socialism with Chinese characteristics,Our economic development has also entered a new stage from high-speed growth to high-quality development.As the rapid development of supply chain finance and Internet,The competition between enterprises is no longer a simple competition between market and product,It is the competition between innovative products and information flows provided by marketing channels.Compared to traditional industries,Food additive industry is a special industry,For food safety reasons,Users are dependent on the supply company,The barrier between the same industry enterprises is relatively serious.so,It is very important for the food additive industry to have better sales channels or to optimize the current corporate marketing channels.How to optimize and explore marketing channels to obtain competitive advantages in the new economic competitive environment has become the focus of research by enterprises and scholars.The representative S food additive marketing company was selected as the research object in this paper,Through the field investigation and interview investigation,The existing problems are analyzed from the objective data,And optimize the company's sales channels with PEST and five forces model analysis tools,Evaluate its sales expectations,Get the company's best marketing channel recommendations,It is also for the industry's small and medium-sized enterprises to give practical constructive advice.