Jebsen Food Additives Division Marketing Research

Food industry is the biggest industry in globally tangible production and turnover.Food additive industry is absolutely necessary part of food industry. Productive andsales amount of Chinese food additive industry increases at 20persent every year inrecent 20 years. In the near future years, the amount will increase at 14persent still. It'spredicted that domestic sales amount would achieve 70billion RMB when it's 2005. Soit's a big market full of opportunities, risks and benefits.Jebsen & Co. Ltd. (Jebsen) is one of the few foreign firms that has had a longhistory of continuous involvement in Hong Kong and China. Jebson's headquarters liesin Hongkong. In 2004, Jebsen & Co. Ltd. Established Jebson (China) Trade Co., Ltd,with 10 offices in China mainland. The Jebson's Food Additive department(FAD) wasset up in 1997. FAD soon became sole agencies of many famous internationalcompanies dealing in food additive. FAD specially deals in services for food industryall over China mainland and Hongkong, and to supply high quality food ingredient andadditive. Her products involve sucralose, malic acid, DHA, yogurt culture, inulin,modified starch, phosphate, FOS, natural pigment, antilithic, and etc.Presently marketing research is regarded. However research of food additiveindustry and food additive trader is ignored. The thesis concretely and adequatelyanalyses the industry from a professional's eyes, points out the enterprise's advantages,weakness, opportunity, and threat. The thesis includes six chapters, lots of charts, anduses relative theory to analyze it. The thesis also field survey the food additiveenterprises and institutes with author's professional experience. The thesis discussesmarketing situation of the industry, point out the problems and provides the solutions. Ihope the thesis would make the enterprises to think of the problem and it can provide anidea for their future management.