Research On VIP Customer Service Marketing Strategy Of FK SUB-BRANCH Of ABC

As one of the first industries to apply the theory of service marketing,the banking industry has a very high research significance for the business activities of customer loyalty to create value.The well-known ‘Er Ba' law indicates that VIP customers are the important source of business performance in the operation of major commercial banks,but also by the focus of the service of marketing.However,with the relaxation of the entry threshold of banks,the homogenization of financial products tends to refine and innovate the competition in the industry.As a well-known financial brand in China's banking industry,FK Agricultural Bank's operating index has been declining year by year in recent years.It is of great practical significance for FK Agricultural Bank to find out the existing problems and improve them by studying the existing service marketing strategy.Based on the analysis of actual operation and VIP customer holding of FK Agricultural Bank of China,through a great deal of study and research on the related theories of service marketing,combined with the survey data of service marketing activities and satisfaction degree of the enterprise,this paper finds out the problems and shortcomings of the service marketing strategy in the operation and management activities of FK sub-branch,and analyzes the actual operation environment from the macro,micro and product and market development aspects Based on his own years of work experience in FK sub-branch,this paper puts forward effective solutions to the existing problems in line with the reality of business operation And innovative independent research applied to Banking Services Monitoring Service SMARTS standards,and in order to ensure the effective use of the proposed improvement measures for the implementation of the service marketing strategy.This paper is dedicated to improving the service marketing strategy of FK sub-branch through the suggestions given in the research conclusion,aiming to effectively enhance the satisfaction and loyalty of VIP customers.Finally,in the increasingly fierce competition among banks to achieve the continuous increase in business performance.