Research On The Willingness Of Alar Zaonong To Participate In The Financing Of Red Jujube Industry Value Chain

Rural economic development has always been the focus of our country's attention.Our country continues to increase investment in relevant policies of strengthening agriculture,benefiting agriculture and enriching agriculture,constantly optimize and adjust the agricultural industrial structure,and strive to increase farmers' income.Jujube industry is one of the special forest and fruit industries in Xinjiang.Jujube is rich in protein,cellulose and fat.It has always been regarded as a good nourishing product with high nutritional value and health care value.Alar is located in the edge of Taklimakan Desert,with dry climate,abundant light resources and scarce precipitation.Such special geographical and climatic conditions become the natural fertile soil for jujube growth.Capital injection is an important factor to promote the industrialization of red jujube,and it is the key to whether the industrial chain of red jujube is stable and orderly.In recent years,with the development of characteristic forest and fruit industry,the jujube planting area of alar accounts for more than 40% of the total jujube planting area of Xinjiang production and Construction Corps.The jujube planting area has increased rapidly,the industrial chain has extended rapidly,and the income of jujube farmers has increased significantly.At present,there are still some problems in jujube industry,such as capital shortage,financing difficulty and high credit risk.How to solve them safely and efficiently? This study believes that the economic subjects in the financing of jujube industry value chain should be connected in series to stimulate the enthusiasm of jujube farmers to participate in the financing of jujube industry value chain,provide fundamental guarantee for the extension and development of jujube industry value chain,and promote the financing of jujube industry value chain The resources have developed in an orderly and stable way.In this paper,field research and empirical analysis are selected to analyze the participation of alar jujube farmers in the financing of jujube industry value chain.Firstly,the operation mode of the financing of jujube industry value chain at present is analyzed.Then,the current situation of the participation of jujube growers in the financing of value chain is analyzed through questionnaire survey.From the perspective of jujube farmers,12 index systems in 4 aspects are constructed The empirical method of ogistic model studies the influencing factors of Zaonong's willingness to participate in the financing of jujube industry value chain.It is found that Zaonong's education level?planting scale?financing maturity?the satisfaction of technical guidance and the convenience of cooperation procedures all have significant positive effects on the financing willingness of jujube value chain.Zaonong's age and the risk assessment of Zaonong has significant negative effects on the financing assets of jujube value chain.Through the ISM model,it is found that Zaonong's age and financing period are the deep factors affecting Zaonong's willingness to participate in the value chain financing;jujube planting scale,satisfaction of technical guidance and convenience of cooperation procedures are the middle factors affecting Zaonong's willingness to participate in the value chain financing;Zaonong's education process and risk preference are the direct driving factorsaffecting Zaonong's willingness to participate in the value chain financing.Finally,according to the conclusion of this paper and the current situation of the development of jujube industry,the paper sums up the policy suggestions that are conducive to improving the enthusiasm of alar jujube farmers to participate in the financing of jujube industry value chain,and puts forward the improvement measures,which can provide reference for the development of alar jujube industry value chain.