The Impact Of Business Model Innovation On Corporate Operating Performance Research-Taking Nengke Share As Example

In the 18 th CPC national congress,the Communist Party of China proposed “innovation-driven development”,which is based on scientific and technological innovation and business model innovation as the core to comprehensively promote the sustained and healthy development of the economy.Through the innovation of business model,we can use new technology to accelerate the transformation and upgrading of traditional industries.Since then,business model innovation has been regarded as the development of China's national strategy,and the central government as the strategic support for improving social productivity and comprehensive national strength,it is at the core position of the country's overall development.In December 2018,Nengke share was selected into the first batch of the state council's business model specification list of intelligent manufacturing system service enterprises.The state council advocates other enterprises to learn the intelligent business model of Nengke share.This reflects that the business model innovation of Nengke share is typical and worthy of further research and discussion.This paper takes Nengke share as the research object,and takes the impact of business model innovation on the operating performance of Nengke share as the core research content.Firstly,the development of the technical service industry and enterprises is sorted out,and the business performance of Nengke share under the traditional business model is analyzed by means of financial data and Du Pont Financial Analysis method.In this way,problems existing in the traditional business model are introduced,and the necessity of business model innovation is proposed.Then it analyzes the innovation path of Nengke share's business model,that is,value proposition,core resource capability and key business change.Secondly,financial data,EVA based dual difference model and Du Pont Financial Analysis system are used to evaluate the impact of business model innovation on business performance,and the existing problems after business model innovation are pointed out.Finally,the relevant policy suggestions are given.The main conclusions of this paper are:(1)The innovation path of Nengke share business model is the change of business model elements.The innovation of business model makes all aspects of business management develop in an all-round way.(2)Business model innovation has improved the overall operating performance of Nengke share's EVA and ROE,and its performance is better than that of enterprises in the same industry without the innovation of business model.ROE's improvement is mainly due to the improvement of ROA after innovation,and ROA's improvement is mainly due to the improvement of total asset turnover.(3)Nengke share should continue to improve corporate operating performance through continuous changes in business model elements.Firstly,Nengke share should improve the equity multiplier appropriately.Secondly,the enterprise can add the operating cost evaluation to the performance evaluation in order to increase net operating interest rates.Finally,Nengke share need to strengthen the risk prevention of mergers and acquisitions in key business changes.