Research On Business Model Innovation Method From The Perspective Of Dimensions And Rules Coupling

In the Internet era,the continuous development of technologies has broken the space constraints of the traditional economy.The global industrial structure has gradually changed,and the business models have undergone qualitative changes and leaps.A variety of new models have emerged as the times require,which makes the business environment of the enterprise more changeable and the competition more fierce,which also brings challenges to enterprises while bringing opportunities.A large number of companies such as Alibaba,Xiaomi,and IBM seized the opportunity to use business model innovation to establish a competitive advantage and successfully achieved leapfrog development.Business model innovation has become a hot topic.And how to carry out business model innovation has become a key issue in current research.However,the existing research on business model innovation focuses on the analysis of innovation elements or innovation processes,and there are fewer business model innovation theories at the methodological level.There is a lack of theoretical methods that can be used to inspire or guide enterprises to carry out business model innovation.Therefore,it is of great theoretical significance to clarify the formation mechanism of business model innovation and build a set of business model innovation methods that can be applied to corporate practice.This paper constructs a business model innovation path model from the perspective of coupling the innovation dimensions and innovation rules,and applies the above method to the innovation process of China's textile and garment industry to verify the feasibility of the theory.The main research contents of this article are as follows:First of all,based on the relevant research on existing business model innovation methods,the five innovation dimensions and nine innovation rules of business model innovation are summarized,and their meanings are explained in a list.And graphically explain the coupling relationship between the innovation dimensions and the innovation rules in the form of charts and formulas.Secondly,a coupling path model of the innovation dimensions of business model and the laws of innovation is constructed,and a series of process steps in the process of business model innovation are described in detail,such as using document analysis,group interviews,and group eigenvalue methods to discover and identify customer hotspot needs,and extracting key innovation dimensions through data collection,cluster induction,then selecting the elements to be innovative and the innovation rules according to the morphological analysis method and the specific needs of the enterprise,and then dimensions and laws are coupled to generate innovation paths and designing business model solutions.Finally,the business model innovation method from the perspective of the innovation dimensions and the innovation rules coupling is applied to China's textile and garment industry business model innovation process,and a series of valuable innovation schemes are designed.The research results show that the business model innovation method from the perspective of dimensions and rules coupling is an effective innovation method based on data analysis and integrating customer needs.It can build multiple business model innovation paths in a short period of time,and through further analysis,it provides innovative ideas for multi-field companies,and has a strong reference value for companies to develop business model innovation practices.