Analysis Of The Innovation And Effects Of WZ GROUP's Commercial Logistics Model

With the rapid development of mobile Internet,the cloud computing,financial sharing mode and Internet plus have gradually become the mainstream of the market,the supply chain logistics information service platform has been optimized continuously,and the effective collaborative development of the entity manufacturing industry and virtual Internet has further promoted the acceleration of the development of China's supply chain integration related services.Through deep cooperation with the manufacturing industry,commercial logistics enterprises have changed from the original third-party logistics which only undertakes simple logistics and function outsourcing to the fourth party logistics,and started to participate in the supply chain in an all-round way.Can business logistics model innovation improve enterprise performance? The result shows that the innovation of business logistics model involves many links such as enterprise finance and operation,which is the key to enterprise governance and has a significant and all-round impact on enterprise performance.This paper discusses the impact of the innovation of traditional trade enterprises' business logistics model on the performance of enterprises.Through multi-dimensional literature and theoretical investigation,as well as qualitative and quantitative analysis methods,this paper focuses on the motivation and core elements of the business logistics model innovation of the enterprise,deeply discusses the impact of the business logistics model innovation on the performance of the enterprise in three aspects,namely,industry,governance and operation,and reveals the mechanism and practical effect of business logistics model innovation on enterprise performance improvement.Before 2015,the enterprise mainly engaged in automobile sales,real estate,finance and other businesses,making profits through the bid ask spread in traditional trade.Since 2015,the company has implemented the "circulation 4.0" strategy,adhered to the "one body,two wings" development strategy,focused on the integrated service of bulk commodity supply chain,and focused on the "two wings" of Finance and high-end manufacturing,and promoted the mutually beneficial cooperation of enterprises in the supply chain with the supply chain thinking.There are not only external factors such as fierce competition in the same industry,changes in market demand and digital economy tide,but also internal incentives such as pursuing the effect of scale economy,improving corporate governance structure and reducing the pressure of related exchanges.The innovation of commercial logistics model in the products is mainly reflected in its core elements,namely,the innovation of consumer value orientation,the innovation of profit model and the innovation of key business.