An Empirical Study Of The Third-party Payment's Impact On The Profitability Of Chinese Commercial Bank

Internet finance in China has further developed in recent years.For commercial banks,the development of Internet finance is both an opportunity and a challenge.On the one hand,the traditional financial market will be under pressure.On the other hand,the development of Internet finance will also promote the development of commercial banks.Under the influence of Internet finance,commercial banks are constantly changing and innovating their own business strategies.It can be said that the rise of Internet finance,especially the development of third-party payment,has accelerated the transformation of China's commercial banks.At present,the scale of third-party payment continues to increase,and more importantly than that,third-party payment has subtly changed people's habits.At present,the third-party payment platform of Internet finance is not only used for payment.The third-party payment has formed a network with Internet fund wealth management,Internet insurance,etc.,which can be connected in series with each other,and due to the portability of mobile phones and other devices,third-party payment platforms can meet people's diverse needs.So in the context of the development of Internet finance,what kind of impact does third-party payment have on the profitability of commercial banks,and how should commercial banks respond to the impact of third-party payments.This article first uses theory to analyze the impact of third-party payment on commercial banks,and then conducts empirical analysis through model regression.This article first sorts out the domestic and foreign relevant literature on the impact of third-party payment on the profitability of commercial banks,sorts out the research opinions and methods,draws on the empirical analysis ideas and data selection ideas,and then studies the research issues in this article.This paper makes a panel model for empirical analysis,and quantitatively analyzes the impact of third-party payment on the profitability of China's commercial banks.