Analysis Of The Impact Of Third-party Payment On The Profitability Of Commercial Banks

In recent years,with the wide application of Internet technology and information technology,the field of third-party payment in China has achieved great development.With the help of the rapid development of information technology,the third-party payment has found its own position.It focuses on small and medium-sized enterprises,individual industrial and commercial households and individuals.It has launched low commission,convenient and efficient business services involving daily payment,living payment,financial management and so on.It is loved by the public and has won a large number of customer groups.At the same time,the third-party payment deepened its business innovation,constantly improved its business model,and relied on its convenient and efficient advantages to divert the customer source and business volume of commercial banks,which impacted the credit business,deposit business and intermediary business of commercial banks and affected the profitability of commercial banks.In this context,this paper studies and analyzes the impact of third-party payment on the profitability of commercial banks,and helps the third-party payment industry and commercial banks to find the future development direction through theoretical analysis and empirical research results,which is of great significance to the sustainable development of third-party payment and commercial banks in China.Based on the definition of the important concepts of the third-party payment and the profitability of commercial banks,this paper analyzes the influence mechanism of the third-party payment on the profitability of commercial banks from three aspects of credit business,deposit business and intermediary business.To verify the research hypothesis,this paper selects 432 sets of data from 48 commercial banks from 2011 to 2019 for analysis and research.At the same time,to ensure that the research results are more accurate,we split the full sample data into four sub samples of large state-owned commercial banks,urban commercial banks,joint-stock commercial banks and rural commercial banks to carry out empirical research together.Through data processing and regression results testing,it can be concluded that the third-party payment has a negative impact on the profitability of both the overall commercial banks and the four types of commercial banks,of which the joint-stock commercial banks are the most affected,the profitability of large state-owned commercial banks is the least affected by the third-party payment,and the urban commercial banks and rural commercial banks are in the middle of the reverse impact.Finally,through theoretical analysis and empirical test results,this paper obtains the research conclusions,and puts forward corresponding suggestions for the improvement and development of commercial banks.