Research On Image Construction Of Rural Tourism Destination From The Perspective Of Communication Theory

In recent years,with the rapid development of the domestic economy,the tourism market is also booming.The tertiary industry represented by the tourism industry has the characteristics of green and pollution-free,low investment,high return and providing more jobs.Under the background of rural revitalization strategy,developing rural tourism is conducive to adjusting the current rural industrial structure,improving the agricultural and rural ecological environment,and promoting farmers' income.The tourist destination is a spatial concept,which is the carrier of tourists' short-term stay and activities.The image of the current tourism destination has become the basic condition for mining tourism resources,and also contains tourism attraction,infrastructure construction and other aspects.With the development of tourism destination,the image of destination plays an important role.However,a large number of homogeneous tourism images not only trouble the development of tourism destinations,but also cause trouble to the overall cultural environment of the region.This paper takes the tourism image construction of south dongyi valley as a research sample,and tries to explore the image construction rules and measures of domestic rural tourism destinations by applying relevant theories of communication.This article is divided into six chapters,the first chapter is the introduction of research background,the second chapter is mainly with the definition of the concept,the third chapter is to build a theoretical framework,introduces the theory of communication and the connection of the rural tourism destination image,elaborated this valley of south cave art in the fourth chapter is analysis the current situation of rural tourism destination image,the main content is a thorough investigation into the valley of south cave art tourism destination image construction,to the valley of south cave art tourism image agenda-setting status and use of the theme and content to meet performance is analyzed in this paper.The fifth chapter summarizes the problems and deficiencies of the tourism image construction of south dongyi valley based on the theories and survey data,and puts forward Suggestions for further development according to the research results.The last chapter is the summary and summary of the thesis,and discusses the future prospect of the image of rural tourism destination.The purpose is to promote the healthy and orderly development of rural areas in the context of the current rural revitalization strategy.