| When talking about the image of tourist destinations,the first thing people think of is the cognitive imagery of material entities and space.In fact,tourism destinations not only reflect the basic physical pursuit of tourists,but also reflect the psychological value and will of tourists.The place is the condensation of human wisdom and cultural value,and the relationship between tourist and destination is established by relying on multiple,complex and intertwined emotional connections in the experience field.This paper takes man-land relationship as the research perspective,and takes the destination experiential value as the research orientation,in order to understand the contextual and emotional perspective of tourist destination image.This paper aims to construct a relatively complete theoretical framework,which can provide theoretical basis for tourism destination product development and management in practice.Furthermore,it can also provide a basis for tourism land classification and destination experiential value assessment,and provide reference for policy formulation and implementation of relevant government departments.In this paper,the combination of qualitative research and quantitative research is used by adopting specific research methods include grounded theory and structural equation model(SEM).The textual analysis of the online travel diary indicates the spatio-temporal and social attributes of the destination image.By analyzing space and cultural space,ceremonial field and media field,together with the production,dissemination and construction of destination image,the origin of place attachment and the emotional connection between tourists and destinations is illustrated.According to the universality of the value of experience and the particularity of input value,models and scales for measurement are development.This paper then judges the impact of destination experiential value and place attachment on destination image through hypothesis testing science,finally makes results explanation.This paper is divided into four parts,including nine chapters.The specific research contents and conclusions are as follows:The first part includes the first,the second and the third chapters.Through a brief review of the current research status,the first chapter puts forward the theoretical and realistic background of this research,finds the blank of the existing tourist destination imagery,points out the necessity of utilizing the perspective of man-land relationship,and then puts forward the research questions of this paper.Basic issues such as research significance,research questions and innovation points determine the direction for the development of the entire study.In the second chapter,research design and research framework are proposed.In this paper,a hybrid study combining qualitative research with quantitative research is established,in which qualitative research will adopt grounded theory and content analysis to code and analyze online travel blogs,and systematically acquire empirical facts to form a theoretical construction of destination image,place attachment and destination experiential value.The quantitative research will collect data through questionnaire method,and adopt descriptive statistical analysis,reliability and validity analysis,structural equation model analysis and other methods to test the proposed hypothesis and theoretical model,and finally form valuable theoretical conclusions.The third chapter systematically sorts out and reflects on the value of the destination experience and leads to the research topic of this paper.Firstly,the semantics of the concept of destination image is analyzed,and the meaning of tourism destination image and Chinese translation in their respective language systems is examined.It is important to interpret tourism destination image as "旅游目的地意象".Secondly,combined with the research results of psychology,marketing,sociology and other disciplines,this paper comprehensively analyzes the influencing factors and formation mechanism of destination image.Thirdly,it reviews,sorts out and analyzes the relevant literature on place attachment and destination destination experiential value,and sorts out the research objects,the progress and the existing research areas and the problems explained by the current research,and points out the image of the destination.This paper also includes the possibility and direction of further theoretical expansion,and lay a solid theoretical foundation for the subsequent empirical research.The second part includes the fourth,fifth and sixth chapters,which are one of the main part of this paper.Among these chapters,the fourth chapter is the theoretical framework and system construction of destination image.Using the specific research method of grounded theory,this paper takes the online travel article as analysis object,and discusses the connotation,extension and relevance of destination image,place attachment and destination experiential value.Time attribute,spatial attribute and social attribute of the destination image are excavated.Destination affective image is also identified,including direction,level,polarity,intensity and evaluation object of the destination affective image are discussed,and the interaction between the multi-dimensionality of the destination image is analyzed.In the fifth chapter,three components of the destination experiential value are established,namely functional value,hedonic value and symbolic value.Functional value refers to the destination with the quality and the present environment,tourists through the functional value of destination image reconstruction.Functional value is the basis of the destination experience value,the premise of the pursuit of pleasure is to satisfy tourists hedonic value based on the value of the function,including relax,escape,restoration and interaction.Destination experience also has rich symbolic value.The sense of freshness in knowledge acquisition,social prestige and other meanings emerge in the experience.Symbolic value enriches the social attribute of destination image.Symbolic value includes knowledge enhancement,novelty,and prestige.In addition,this paper also explores the implicit input value of the destination experience and make judgments and assumptions about the impact that value inputs may have on the destination image.The sixth chapter is the place attachment from the perspective of man-land relationship.On the basis of the third chapter,the place attachment of tourists is interpreted from priori and empiricity,commonality and heterogeneity,identity and difference,psychological field and body field perspectives;through the psychological mechanism of tourists,the inquiry explores the self-reflection and meaning connection of tourists,and finally draws the four levels of emotional connection between the tourists and the destination:attention,connection,identification and dependence.The third part of this paper is the impact of destination experiential value and place attachment on the image of tourist destinations,including chapter seven and chapter eight.Aiming at exploring the relationship between destination image and destination experiential value.In reference of theories on the basis of psychology,tourism and other disciplines,research hypothesis is put forward and the theoretical model to be tested is constructed.According to the scientific scale development process,the questionnaire scale development and small-scale test are carried out.After data analysis and pre research,formal questionnaire is formed and distributed.A total of 876 valid questionnaires are collected in this study.Through the test of reliability and validity,the theoretical model and relevant hypotheses are verified by structural equation model analysis,and the path coefficient and results between variables are explained.The fourth part is the ninth chapter.It summarizes the research results from the two levels of academics and practice.It further summarizes and refines the problems and contents of the research at the academic level,aiming to make the scope and proposition more vivid and clear.These theoretical propositions are produced in the constant reflection and collision of scientific research and practical problems.Therefore,these propositions must have scientific guiding significance for the practical work of tourism product development and tourism development.In addition,this chapter further specifies the research limitations of this paper and looks forward to future research directions.Scientific research is devoted to answering the question of "what" and "why".Based on this understanding,based on the theoretical system of tourism,this paper starts from the two aspects of contextualization and emotionalization,and draws on the disciplines and theories of social psychology,marketing,constructivism,etc.By considering the psychology and behavior of tourists,exploring the emotions of tourists through the perspective of man-land relationship,the influence of destination experiential value and place attachment on destination image is identified.To sum up,this paper provides a systematic explanation for the destination image of tourism destinations and tourists from the two aspects of value perception and relationship construction.This not only forms a valuable framework in theory,but also provides multiple references for the management of destination products and the development and evaluation of tourism resources. |
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