Research On Factors That Affect Agricultural Catastrophe Insurance Demand

Faced with the challenge of agricultural catastrophe risk,conventional agricultural insurance has a shortcoming that the insurance coverage level does not match the actual agricultural production and operation cost,and the government assistance also faces the dilemma of lower subsidy intensity or greater financial pressure.Large planter and other new agricultural operation subject as key to implement the rural revitalization strategy,they have the characteristics of larger production scale and higher input,the catastrophe risk they face are more prominent.So the development of demand-oriented agricultural catastrophe insurance become important and urgent.The existing literature mainly focuses on the agricultural insurance demand,there are few studies on the agricultural catastrophe insurance purchase intention,and almost no relevant research on the quantitative analysis of farmer's risk attitude and government premium subsidy.In addition,there is few research on the purchase intention of new agricultural operation subject for agricultural catastrophe insurance.According to relevant theories of insurance economics and behavioral economics,using the method of experimental economics,this paper constructing theoretical analysis model about influencing factors of agricultural catastrophe insurance purchase intention.Based on the data of 301 large planters in Hua County,Henan Province,using logit model to quantitatively analyze the influencing factors.The results show that large planter have strong purchase intention for agricultural catastrophe insurance: planters with a stronger risk aversion are more likely to buy agricultural catastrophe insurance.Government premium subsidy can unlock agricultural catastrophe insurance purchase intention to some extent,when the subsidy level is increased from 40% to 60%,the intention increased significantly,when from 60% to 80%,the intention has increased,but not significantly.Besides,agricultural production characteristics,insurance purchase experience and agricultural catastrophe experience also have impact on agricultural catastrophe insurance purchase intention.The higher the proportion of wheat production in the household economy,the more inclined to purchase agricultural catastrophes insurance;interviewee who have bought agricultural insurance are more likely to accept agricultural catastrophe insurance.Advice: Design and popularize agricultural catastrophe insurance products,pay attention to raise the risk awareness level of agricultural producers,determine the optimal government premium subsidy level of agricultural catastrophe insurance.