Research On The Innovation Model Of Direct Bank

The financial stability and Development Commission of the State Council pointed out that the financial work should be considered in the overall situation of promoting the modernization of national governance system and governance capacity,improving the policy measures of financial innovation,improving the supporting policy environment,and strengthening the overall supervision and construction planning of financial infrastructure.In the context of the rapid development of the Internet,scientific and technological innovation has been widely used in the financial field,and the state puts forward higher requirements for financial security and risk prevention and control.The direct bank is the product of the Internet technology,which has both of continuous development and extension.Also,it is an embodiment of the Internet finance with commercial banking model.Without the limitation of time and space,direct bank directly deals with customers,which is an innovative banking service model and a major breakthrough in financial innovation.The rapid development of domestic direct banks in the short term is inseparable from the dividend of financial innovation and bank transformation.However,due to the imperfection of its institutional structure and regulatory system,the product and service innovation level of direct banking still needs to be further improved.Minsheng direct bank is the earliest direct bank established in China.It has a dominant position in market competition and is the leader in the development of direct bank.Through continuous innovation and breakthrough in product research and development and service system,its operation mode is more and more in line with market demand and user habits.Its innovation mode basically represents the business innovation level of direct bank."Group wallet ecosystem" is the representative work under the 4.0 mode of direct selling bank.The most advanced business model innovation level is the combination of banks and enterprise groups to further deepen and refine the strategic cooperation between banks and enterprises.Due to the general informatization and automation of enterprise management,the demand for bank enterprise direct link business is increasing.The group wallet is based on the bank enterprise direct link business of Minsheng Bank,aiming at the comprehensive financial service demand of the enterprise group and combining with the enterprise culture,it mainly includes the platform member wallet plan,employee welfare plan,distribution value-added plan,etc.The operation mode of group wallet originates from the comprehensive mode of combination of online and tripartite enterprises,and in the process of operation and maintenance,it also refers to the combination mode of online + offline outlets.The solution of Y wallet is the concrete embodiment of direct bank business innovation,which provides case reference for the innovation of direct bank.The main research object of this paper is the operation mode of direct bank group wallet system.First of all,it analyzes the background and trend of the development of the direct bank through a large number of literature studies on financial innovation and the direct bank.Because of Minsheng Direct Bank's leading position in the industry,it is of great significance to the research of the direct bank.In this paper,through the innovation case of Minsheng Direct Bank,we analyze the representative business model of direct bank.This paper focuses on the research and analysis of the wallet model of direct bank group,taking Y wallet as an example.This case is based on Y group's demand for distribution,payment and financial management as well as the group's Internet financial business application.Group wallet is using direct banks for business innovation,scientific and technological also be used to achieve bank enterprise system docking,and complete the use of Y wallet within the group.However,as the first innovation case of using the bank enterprise direct association mode to carry out the entity enterprise distribution,it faces many problems in the process of project development,scheme implementation,business promotion and later maintenance.This paper analyzes and summarizes the problems in the cases one by one,and analyzes the specific causes of these problems based on the relevant theoretical basis of financial innovation,which are basically summed up as system and regulatory issues,risk management issues,product and after-sales maintenance issues.The countermeasures and suggestions proposed in this paper solve the problems in the current operation and development of Y wallet,and help promote the group wallet ecosystem to be more mature and perfect;the group wallet system is a successful mode suitable for the comprehensive development of banks and enterprises,helps enterprises realize the integration of resources and systems,and as an innovative mode of direct bank,it helps banks open more channels to obtain customers and makes the business scale have quality The development of direct banks is of great significance to the development of direct banks.The countermeasures proposed in this paper are also applicable to the common problems faced by other direct banks in innovating their business models.The suggestions put forward in this paper will play a positive role in guiding the overall business innovation and future development trend of direct banks.The development of Y wallet is the successful case of Minsheng bank's corporate linkage company and comprehensive development of corporation strategy customers.Also,the template is well built,which is that the direct bank completes the system docking through technical means for the first time and develops high-quality customers in batch.This can provide valuable experience for the future strategic customer comprehensive development and also provides a train of thought for direct bank business model innovation and diversification.It has a certain practical significance.Minsheng bank continuously innovates,customizes personalized schemes to meet market demands,and actively deals with risks and regulatory issues,which is of certain theoretical significance to risk management theory and regulatory evasion theory in the development of financial innovation.At the same time,the direct banks in China is still in the stage of exploration and development,and its system structure,risk management,market supervision and other issues need to be further improved.The study in this paper is of certain significance to the study of bank-enterprise cooperation model,bank transformation and development,and financial innovation model of the direct bank.China's Direct banks are still in the stage of development,and it will take time for the innovation model to mature.It is necessary to further improve the product system,broaden the channels of obtaining customers,strengthen the construction of the talent team of direct selling banks,and improve the level of security technology and risk management technology.Using Internet technology to integrate resources and promote financial reform and financial stability.