Research On The Comparison And Selection Of My Country's Direct Banking Operation Mode

Recently,with the fast development of internet technology,internet finance emerges and many non-financial institutions enter into financial market,which leads to the appearance of numerous innovative financial formats.In addition,as a result of lower transaction costs and decreasing of asymmetric information,capital in financial market seeks for direct financing without bank as intermediary?resulting in financial disintermediation.Meanwhile,with the reform of interest rate liberalization and fierce competition in China,the business model and profit model that traditional commercial banks operate have been adversely affected.As a result,the traditional banks face great pressure of reforming.The direct bank is an important way that Chinese traditional commercial banks take use of internet technology to participate in financial innovation based on successful experience from other international banks.However,the development of direct bank in China is still immature.The operation model,as a key factor that mainly influences operating effectiveness of direct bank,is very meaningful to study.First at all,the paper summarizes the concept,nature and characteristics of direct bank based on domestic and international financial theories.The underlying reasons and theoretical meanings of its developing are also analyzed.Next,the paper demonstrates basic concept of operation model of direct bank and concludes its different features in different developing stages.Then the current direct banks'operation models are classified.After soliding the theoretical foundation,basic situation of the direct bank in China has been summarized,including its developing background,characteristics and current problems.In accordance with China's actual conditions,the thesis classifies operation models of China's direct banks in three categories,including traditional online serving platform,online serving platform +offline branches,and in-depth cooperation between online serving platform and independent internet companies.The specific features and typical cases have been analyzed for the three models as well.Besides,advantages and disadvantages of the three models have been compared in accordance with four angels of cost-benefit,serving target,products attributes and risk control.In this way,the groundwork for discussion of operation models selecting and optimizing in next chapters has been laid.Furthermore,direct bank mainly originates from Europe and USA and it has long history abroad.Thus the thesis also discusses direct banks in western countries by case studying,comparing their operation models and summarizing future developing trend to guide direction for our country.Based on the principles of profitability,fluidity and safety of commercial bank,this paper points out that commercial banks can follow three principles and consider three elements when choosing patterns for direct banks.Finally,it offers advice to improve the pattern development of our direct banks in the aspects of diversifying market strategies,integrating resources in various fields,establishing operation system and risk control system.In conclusion,this dissertation mainly uses methods of classification studying,comparative analysis and case studies to demonstrate the necessity and importance of direct banks relying on financial medium and financial innovation theories.Meanwhile,it analyzes and compares advantages and disadvantages of current operation models of direct banks in our country,as well as studying practices of direct banks worldwide.Finally,it raises detailed suggestions for developing direct bank business in the future.