Research On The Financial Strategy Optimization Of Y Group

Premier Li Keqiang put forward the idea of "mass entrepreneurship,mass innovation" at the 2014 Summer Davos forum,which was seriously implemented by all departments and actively responded by the academic circles in the industry,making more new industries and new models of small and micro private enterprises emerge in succession,and small and micro private enterprises have gradually become an important part of China's economy with the rapid development of China's economy.By 2019,the total number of small and medium-sized enterprises has reached 99% of the total number of enterprises in China,and its contribution to China's GDP has exceeded 60%.It can be seen that the competitive pressure of small and micro enterprises in China is even greater than that of large enterprises.But at the same time,China has also actively introduced and implemented a series of macro-control policies on the industrial structure,in order to help the development of the corresponding industries,but also for the growth of enterprises in related industries to a certain extent.So some small and micro enterprises can also take the "ride" of policy support,so as to get certain development.In fact,generally speaking,the growth of small and micro enterprises through policy support is generally faster than that of the previous development of enterprises,which is likely to lead to the dependence of small and micro enterprises on support policies.The support policy is the means of government macro-control,its real goal is to achieve a reasonable allocation of social resources,so the support policy does not have long-term,so it can not become the external resources of sustainable development of enterprises.Therefore,the small and micro enterprises which are over dependent on policies need to adjust their strategies actively to deal with the risk of losing support policies.As the basis of enterprise strategy,financial strategy is an important guarantee for enterprises to achieve the overall strategic objectives.In the process of strategic adjustment,how to make use of the existing financial resources to meet the needs of the development of the financial strategy of the enterprise itself is a key concern for the investors and shareholders of the enterprise.Based on this,this paper takes Y company,a small and medium-sized micro enterprise,as an example,to study the financial strategy optimization of small and medium-sized micro enterprises under the background of decreasing policy support effect.This paper first introduces the research background and significance,as well as the research status at home and abroad and the theoretical basis in the research process.Then it introduces the basic situation of the case company Y and the situation of being supported by the policy.According to the basic situation of the case company,it analyzes the situation of the decreasing effect of the enterprise supported by the policy.Finally,by analyzing the current situation and existing problems of the financial strategy of the enterprise,using the financial strategy matrix to assist the comprehensive analysis,we can provide some optimization suggestions for the financial strategy of the enterprise.This study hopes to provide some reference for small and medium-sized enterprises facing similar problems,help to change the dependence of small and medium-sized enterprises on policy support,and provide financial strategy optimization scheme for the case enterprise Y group.