The Financial Strategy Optimization Of AVIC Jonhon Optronic Technology Co.,Ltd.

The effective allocation of military and civilian resources is not only related to the improvement of national defense construction,but also conducive to improving the efficiency of the allocation of social and economic resources.The “Military-civilian integration” national strategy proposed in 2015 broke the previous market competition pattern,brought industrial dividends for private enterprises to enter the military industry market,and also provided institutional support for “military-civilian conversion”.Military industrial enterprises have spread advanced technological capabilities to realize their value and provided rare development opportunities.In order to seize the opportunity of military-civilian integration system,military enterprises need to have a suitable corporate strategy,and the financial strategy of providing funds for corporate development is the top priority.In this article,we take AVIC Jonhon Optronic Technology Co.,Ltd.(Stock Code: 002179)as a research object.First,we identify and analyze the optimized environment and implementation status of the company’s financial strategy.Second,we use the financial strategy coupling matrix and comparable company factors to analyze the two.This method evaluates the implementation of corporate financial strategy from different perspectives;then compares and identifies the shortcomings of the current corporate financial strategy;finally,combined with the opportunities of the military-civilian integration system,it proposes financial strategy optimization measures from a problem perspective.Jonhon has good profitability,which is specifically reflected in the following two points: 1.The financial strategy coupling matrix shows that the value-added status of the company is in good condition.In the past five years,the economic value-added value of the company has been positive and increased year after year;2.In recent years,the ranking of profitability scores of comparable companies has been rising.However,judging from the life cycle m atching of the financial strategy coupling matrix,Jonhon is currently in the growth stage,and its financial strategy implementation does not match the life cycle of the company.In the factor analysis,Jonhon’s several indicators ranked poorly.The abili ty of enterprises to arrange funds needs to be improved,which is mainly reflected in the insufficient expansion of fund-raising strategies,the level of investment needs to be improved,and the amount of dividends being distributed,which all restrict the growth of enterprises.The current financial strategy cannot support enterprises to fully seize the opportunities of military-civilian integration and use technology spillovers to expand the civilian product market.Therefore,in order to support the growth of the company,give play to its advanced technology advantages,and cooperate with the military-civilian integration system to build its "heterogeneous" resources and form its competitive advantage,Jonhon can optimize its financial strategy from the following aspects: increase the scale of long-term loans Reduce cash shortage;Establish a bank-enterprise cooperation mechanism to stabilize cash flow;Increase account receivable management to revitalize cash flow;Optimize R & D investment direction and implement precise research and development;Use JIT production mode to reduce inventory capital occupation;Strengthen corporate capital operation management to Acquire private products enterprises;Implement the remaining dividend distribution policy.