A Study On The Influence Of Third Party Payment On The Deposit And Loan Business Of Commercial Banks In China

Along with the development of Internet finance in recent years,as the first product of Internet finance —— third party payment,because of its flexible and convenient payment mode and the unique function of online shopping guarantee payment,it has been increasingly sought after by the public,especially the younger generation.As a result,the number of users of this new payment model is constantly rising,the scale is gradually growing,and the service field is also continuously expanding,which to some extent has a profound impact on the operation of traditional financial business,the first to bear the brunt is the backbone of the traditional financial industry —— commercial banks.With the advantages of big data in the cloud,flexible operation mode and lower application threshold compared to the bank,the third-party payment institution has a great impact on the operation mode and profit level of the bank’s deposit and loan business.At the same time,it also forces commercial banks to innovate and change their traditional business model.Therefore,in order to deal with the impact of the continuous expansion of the scale of third-party payment,it is of great practical significance for commercial banks to take effective measures to seek a breakthrough in the development of traditional business of commercial banks,seize the opportunity,draw lessons from experience and actively explore effective ways to improve the scale of bank deposits and loans.This paper gives a brief overview of the concept of third-party payment,the transaction process,the specific classification,advantages and the current situation of development at home and abroad.Taking Alipay,which occupies a large share of the payment market as an example,this paper analyzes the influence of third party payment on the deposit and loan business of commercial banks by combining with actual cases,and makes a panel data regression analysis by using the relevant data of 14 commercial banks from the first quarter of 2013 to the third quarter of 2019,verifying the impact of third-party payments on the deposit and loan business of commercial banks.According to the results of the study,the scale of third-party payments has continued to grow in recent years,the whole market pattern has entered a stable period,gradually into the wider field of financial services,which to some extent has a real positive impact on the deposit business of commercial banks,but not particularly obvious impact on the loan business of commercial banks.Because the loan service target of third-party payment institutions ismainly small and medium-sized enterprises and individuals,while commercial banks mainly lend to large enterprises,the two clients are different,so the impact is very small.As a result,commercial banks should actively seek cooperation with third-party payment platforms in business,data,payment security and other aspects to achieve win-win,and draw lessons from the successful experience of third-party mobile payment to develop mobile payment with its own characteristics APP,but also change the original "ask me to do things" business concept,improve their own business level,streamlining complex business processes,widely accept top talent in different fields,broaden the scope of deposit and loan business.