Research On The Transformation Of Commercial Circulation Enterprises Under The New Normal

As a basic and leading industry of the national economy,trade and circulation enterprises have a pivotal position in China's economic and social development.However,the current development of commercial and trade circulation enterprises face many difficulties.From a macro perspective,China's commerce and trade circulation industry is facing Sino-US trade friction,the "new normal" of the economy,the weak international circulation competitiveness under the supply-side reform background,the lack of domestic demand,the unsuitability of the industrial structure and consumption structure during the economic transition period,and the value chain.Low-end locking and other "internal and external troubles",the transformation and upgrading of trade and circulation enterprises have highlighted the importance of China's international competitiveness,domestic industrial structure transformation and national economic development;From a microscopic point of view,China's commerce and trade circulation enterprises have long been in the value of land,high circulation costs,lack of synergy and integration capabilities,facing the meager profit of the new business format and the transformation of manufacturing services under the "Internet+" integration.Therefore,the necessity of transforming and upgrading the circulation enterprises to enhance their competitiveness is urgent.Therefore,the necessity of transforming and upgrading commercial and trading enterprises to enhance their competitiveness is urgent.In the new normal macro environment,by analyzing the current problems in the development of commercial circulation enterprises,studying the driving factors of the transformation of commercial circulation enterprises,and exploring the path of the transformation of commercial circulation enterprises,so as to provide a reference for the development of commercial circulation enterprises.This article uses circulation theory and retail format evolution theory to sort out the development of China's commerce and circulation companies and analyzes it through specific cases.On this basis,it reveals the urgency of the transformation and upgrading of commerce and circulation companies.The main contents of this article are as follows:The first part is an introduction that focuses on the current economic situation in the new normal.By introducing the purpose,content,and research methods of researching commercial circulation companies,analyzing the research significance,constructing the framework and technical roadmap of this article,and making innovations in this article.And its shortcomings.Secondly,it introduces the theoretical basis of trade circulation and reviews relevant literature.The third part is to analyze the motivation and internal mechanism of the transformation of the business circulation enterprises.The fourth part mainly expounds the development status of commercial circulation enterprises and analyzes the problems facing the transformation of current commercial circulation enterprises.The fifth part analyzes the transformation and development of a typical business circulation company S company and draws development lessons.Finally,put forward the transformation path and suggestions of commercial circulation enterprises under the new normal.