Research On The Strategy Of Upgrading And Transformation For Circulation Of Foreign Trade Enterprises

The open economy policy along with the reform and opening up after the domestic implementation of the China's economic development has made significant achievements,Chinese international status also appeared greatly improved,enhance the international influence.At the same time,in the economic globalization,relations between the countries in the world more and more closely,as the important industry of foreign trade enterprises goods to the international,its development trend is also more and more attention.Foreign trade enterprises are generally divided into the circulation of foreign trade enterprises and the production of foreign trade enterprises,the difference is between the two has its own processing plant,and the vast majority of China's domestic goods through foreign trade circulation enterprises to enter the international market,the sale of goods should not be on the domestic market,the sales market is relatively single mode.In recent years,China's total exports of the overall upward trend,but also by the 2008 national financial crisis,China's import and export situation is not very optimistic,import and export volume showed unstable phenomenon,especially in 2015,China's total import and export volume declined,increasing import and export the market has brought a great challenge to the development of foreign trade enterprises,especially the circulation of foreign trade enterprise as a single export.The circulation of foreign trade enterprises in the current complex economic situation,want better development,we must constantly update their marketing concepts and methods,the traditional marketing methods have been unable to make the circulation of foreign trade enterprises based in the current foreign trade policy.If appropriate for circulation of foreign trade enterprises to upgrade,become the the flow of foreign trade enterprises to adapt to the economic development of the world,to achieve the further development of the urgent need to ZF import & export company as the current domestic circulation of foreign trade enterprises,the same in the severe environment of import and export,urgent need to find a breakthrough fortheir own development,and to better the development of enterprises,the key to correct breach is combined with the inherent competitive advantage conditions,make up for their deficiencies,and seek to deal with the current international economic environment brings challenges to itself traditional marketing methods,after the upgrade and transformation,to meet the current needs of the international community,to adapt to the current domestic import and export policy of the circulation of foreign trade enterprises.Based on the current foreign trade enterprises as the main research object,taking enterprise ZF as an example,through the analysis of the current living environment and development environment of ZF enterprises,puts forward the transformation strategy to upgrade the ZF circulation of foreign trade enterprise specific,thus to the corresponding reference for the transformation and upgrading of the current domestic circulation of foreign trade enterprises from other.This paper is divided into six parts,the first part is the introduction of this paper,the research object is briefly described briefly,including the research background,purpose,significance,research status and research methods.the second part is the theoretical basis of the paper,from the basic concept as the foundation,and the specific describes the specific analytic methods in several aspects this paper basis and the theory;the third part is the specific analysis of the current domestic circulation of foreign trade enterprises,to seek the development dilemma of environment from the current domestic circulation development of foreign trade enterprises,and the vast majority of enterprises seeking specific methods of transformation and upgrading in the development dilemma;the fourth part is based on the brief introduction of ZF on the SWOT of the way through the concrete analysis of the current ZF enterprise development situation,combined with the The third part of the overall development situation,determine the need for the necessity of transformation and upgrading and the specific environment from the status of the specific development of ZF;the fifth part is the basic method of transformation and upgrading in combination with most of the domestic circulation of foreign trade enterprises,the system of ZF circulation of foreign trade enterprises to upgrade specific comments and suggestions;the sixth part is the concluding part of this paper,is the full text of the summary and outlook.