Research On The Development And Strategy Improvement Of Bancassuarance Cooperation In Bank Of A,Suzhou Branch

The competition has become more and more dramatic between Chinese commercial banks in recent years.At the same time,the marketization of interest rates is becoming more and more popular in the society.Intermediary business is considered to be a significant business of commercial banks.Also,the interest rate between deposits and loans has been narrowed gradually.Bancassurance business is one of the bank’s important intermediary businesses,and its growth rate has been risen dramatically.This research assignment is based on a comprehensive analysis of the bancassurance business in Bank of A Suzhou Branch.Under the guidance of previous research theories,my research conducted on the current characteristics of the bancassurance business in Bank of A Suzhou Branch,which mainly based on the theory of financial symbiosis and financial innovation.With the deeply analyzing of both internal and external environment of Bank of A Suzhou Branch,I conclude problems in bancassurance business from the four aspects which include organizational structure,products,cooperation models and sales models.As a result,I put forward effective strategies one by one.Firstly,I summarized the characteristics of bancassurance business development in Bank of A Suzhou Branch.,including a large scale and a high rate of bancassurance market;a wide range and plenty of products;a model combined with distribution agreement and the financial holding company;a sales model combined with online and offline business.Secondly,it focuses on the problems and reasons of bancassurance business in Bank of A Suzhou Branch.At present,there are problems such as imperfect organizational structure,unreasonable bancassurance product structure,inadequate bancassurance cooperation,misleading sales,and weak sales ability of employees.Finally,effective improvement strategies are proposed for the development of the bancassurance business Bank of A Suzhou Branch.Specifically,Bank of A Suzhou Suzhou Branch shall optimize the organizational structure and formulate scientific assessment methods;innovate bancassurance products and accelerate product upgrading and transformation;deepen bancassurance cooperation,achieve win-win and coordinated development;strengthen employees’ skills and improve service levels to increase the market share of this business in Suzhou and promote the sustainable growth of corporate economic benefits.