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Sealing Products Marketing Research Of Company S

Posted on:2021-05-15Degree:MasterType:Thesis
Country:ChinaCandidate:G W ZhuFull Text:PDF
GTID:2439330605477236Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
With the constant development of the times and the advancement of science,the sealing solutions for industrial products have made great breakthroughs.Compared with the traditional sealing process,the sealing requirements and production efficiency of modern industrial manufacturing have also been greatly improved,this requires further research and continuous improvement on marketing strategy issues.Through a series of innovations and technological breakthroughs,achieve the good reform results on the market,and play a role in promoting the progress of sealing solutions.First of all,introduces the background of the subject.Accompanied by rapid economic development,it is important to grasp strategic opportunities.Through a number of literature and theoretical review to carry out a systematic discussion on marketing,clarify the practical and strategic significance of marketing.With the help of personal interviews and questionnaire inventories to analyzes the current situation of company S,then draws four key points that the company needs to pay attention:innovation,team cooperation,customer service mode and customer satisfaction.Starting from the actual situation,the enterprises need to balance the two goals of maximizing benefits and long-term development,find orientation through STP theory,adopt marketing strategy to improve competitiveness.Through the introduction of two-component foaming technology,and the application in various industries,bring out the corresponding relationship between marketing and market.At the two key nodes of innovation and marketing,conduct in-depth exploration and thinking.For the problems in the marketing strategy of sealing system products,we should combine the sealing ability of the product with the customer’s requirements,premise solving the customer’s solution as the breakthrough point,supplemented by the company’s strong sealing technology research and development ability,and make the company develop stably through the satisfying marketing tool.The author hopes that some references and suggestions put forward through the research of this paper can remind the company to pay attention to the problems of marketing strategy,and provide a reference for other enterprises.
Keywords/Search Tags:Marketing, Teamwork, Customer Service, Technology Research
PDF Full Text Request
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