Influence Of Corporate Social Responsibility On Financial Performance

With the continuous development of China's economy and the progress of science and technology,Internet enterprises have also been development.With the development of the Internet,mobile payment,online education,social tools,e-government and the "Internet+" model are gradually changing people's lives,and the Internet has increasingly become an important product of China's economic development.However,with the rise of the Internet,Internet enterprises ignore the social effects they should bear.Therefore,whether Internet enterprises fulfill social responsibilities has an impact on their financial performance has become the focus of this paper.This paper listed Internet companies in China as the research object,through the establishment of model and multiple regression analysis,this paper studies the following content:(1)Internet corporate social responsibility in our country there is a positive relationship with financial performance?(2)From the macro level to analyze the time difference on the Internet corporate social responsibility and financial performance of the regulatory relationship.(3)Analyze the regulatory relationship between social responsibility and financial performance of Internet companies from the perspective of regional differences.(4)From the micro level to analyze the enterprise nature on the Internet corporate social responsibility and financial performance of the regulatory role.The research find that:(1)the fulfillment of social responsibility by Chinese Internet enterprises can improve their financial performance,and there is a positive correlation between CSR and financial performance.(2)At the macro level the more social responsibilities Internet enterprises undertake after the 18th national congress of the communist party of China(CPC),the better their performance will be,and there is a positive correlation between them.(3)Under the middle-level regional differences,the social responsibility performance of Internet enterprises in "Beijing,Shanghai and Guangzhou" region is negatively correlated with their financial performance,while that of "non-Beijing.Shanghai and Guangzhou" region is negatively correlated.(4)At the micro level,non-state-owned Internet enterprises show a more significant positive correlation with their financial performance compared with state-owned Internet enterprises.And for the better development of Internet enterprises to provide corresponding Suggestions.In this paper,the possible innovations and contribution is:from a research perspective,based on the stakeholder theory,this paper respectively from three levels for further inspection,it is concluded that the Internet enterprise bear the social responsibility had effect on financial performance,and the existing research and analysis,this paper expanded the research level,for the Internet enterprise social responsibility related Suggestions are put forward.In terms of research methods,the three aspects proposed in this paper are more closely related to the topic from the macroscopic view to the microscopic view,which makes the research ideas and direction of this paper clearer.