The Research On Profit Model Of Bicycle-sharing Enterprises

The traditional high-energy-consumption and high-pollution business model of the traditional industrial economy has brought a huge burden to the environment;the deteriorating environment has made people gradually realize the importance of environmental protection.Due to the continuous popularization of mobile Internet,perfect big data an alysis,intelligent terminal,cloud computing services and other technological progress,"sharing economy",a new business model of low-carbon and environmental protecti on,has begun to rise,among which the most representative sharing bicycle industry h as achieved rapid development in recent years,rapidly becoming one of the important parts of people's daily life.In addition to the role of energy conservation and emission reduction,the production of shared bicycles can better deal with the problem of "the 1 ast kilometer".Therefore,the colorful shared bicycles quickly occupied the streets.H owever,after a short period of resplendence,the shared bicycle industry began to decl ine gradually,relying on capital to promote maturity,lacking a stable profit model,a 1 arge number of shared bicycle enterprises have exited the market one after another,an d how the existing enterprises to obtain sustainable profits in the fierce market compet ition is an urgent problem for the shared bicycle enterprises.This article first introduces the research background and significance of Yong'an behavior research object,uses the literature analysis method,and studies and summarizes the relevant theoretical achievements related to bicycle sharing and profit model at home and abroad.As the theoretical basis of this article,it is applied to the theoretical part of the article.Secondly,using case analysis method,combining theory and practice,collecting real financial data through the company's annual report and field research,combining the current status of the industry to analyze the income and cost of Yongan Bank,and elaborating the foundation of Yongan Bank's existing profit model In the above,the four constituent elements of its profit model are analyzed one by one,combined with the comparative analysis of the same industry,and the current problems of the profit model of Yongan Bank are found.Finally,according to the problems in the profit model found in the previous article,corresponding optimization measures are proposed.Through research,this paper finds that at present,most bike-sharing companies lack a stable profit model,but Yong'anxing's unique profit model keeps it steadily profitable.The research in this article provides a reference for the improvement of Yongan Bank's profit model,and also has practical application value for Yongan Bank to further improve its profitability.At the same time,this article also hopes to bring reference for other bike-sharing companies to improve and optimize their own profit model.