Research On The Cost Management Of Fresh Product Supply Chain Under The Mode Of Agricultural-supermarket Docking

With the development of market economy and the diversification of consumer demand,the market competition is becoming more and more intense,and the appearance of e-commerce network breaks the management pattern of traditional retail enterprises.In order to cope with the impact of e-commerce network,traditional large-scale supermarket chains have turned their eyes to the fresh business that e-commerce can't completely cover,and to explore new business development paths.For Commercial Retail Enterprises,supply chain management is always can't be ignored,supply chain cost management has also become the most important enterprise cost management."Agricultural Super Docking" reduces the circulation link,saves the circulation cost,improves the circulation efficiency,in a certain extent and the enterprise supply chain cost management coincide.But China's "super-docking" is still in constant exploration and improvement,the supply of farmers and market demand is still a great Information asymmetry.Combining the idea of supply chain cost management with the circulation of fresh products under the mode of "agricultural super docking" will help improve the level of cost management of enterprises and further open up the supply chain of fresh business of enterprises,improve the overall competitiveness of enterprises,for the traditional retail enterprises to obtain a broader living space.From the point of view of supply chain cost management,this paper takes Yong Hui supermarket as the research object,and takes fresh product supply chain as the research content.The main contents and methods of supply chain cost management of fresh products in traditional large-scale chain supermarkets were explored by combing relevant literature at home and abroad.This paper briefly describes the current situation of the cost management of the supermarket fresh produce supply chain,using SWOT method to analyze and summarize.In the light of the specific situation of Yong Hui supermarket,starting from the cost management of upstream suppliers,combining the model of "super-docking" with Yong Hui supermarket's current supply chain cost node,looking for problems in purchasing cost management,inventory cost management,logistics cost management and operation cost management,found that the supplier selection and maintenance costs are high,the supply chain information is not smooth,inventory and logistics losses,the cost of quality and so on The reason is that there are some limitations in the choice of the mode of "joint of agriculture and super-agriculture",the distribution of resources and benefits in the supply chain,the cost division of each cost node is not clear,and the idea of the whole chain cost management is only in the upper level and difficult to implement According to the current cost management foundation of the supply chain of the enterprise,we should choose the suitable model of "agricultural super-docking",continuously promote the two-way integration of "agricultural super-docking" and the fresh product supply chain,and make clear the cost main body and cost responsibility of each node,all personnel participate in supply chain cost management,accelerate the integration process of front-end and back-end supply chain,set up information sharing mechanism on each cost node of supply chain,so that the value-added of fresh produce super-docking supply chain is reflected,perfect Yong Hui supermarket supply chain cost management,expand the company's profit space,enhance market competitiveness.