Research On Competition Strategy Of Jiaduobao Herbal Tea

The new economic era requires a new strategic thinking on the competitive strategy of enterprises.Under the environment of market economy,enterprise competition is not only the motive force for the full development of market economy,but also the means to maintain the vitality of enterprises.Academic and business circles attach great importance to the development of competitive strategies of domestic and foreign enterprises.With the development of science and technology and the evolution of the concept of internal competition,enterprises no longer meet the existing market competition rules,but change the old competition rules and establish new competition rules through the role of enterprises themselves.With the development of China’s economy and the enhancement of its economic strength,it is urgent for modern enterprises to establish a correct concept of competitive thinking and develop innovative competitive strategic models in order to obtain greater competitive advantages,thus enhancing the competitiveness of enterprises and ensuring the sustainable and healthy development of enterprises.In this paper,the representative development of enterprises in the industry is studied to understand the development of the whole industry and the development of key enterprises.From the perspective of enterprise competitive strategy,by studying the relevant literature and theory of competitive strategy,using SWOT analysis and Porter’s five forces model to analyze the competitive environment of JDB enterprise,using the perspective of value chain to analyze the resources and capabilities of JDB enterprise,combining the enterprise objectives and consumer needs to select and implement differentiated competitive strategy.Through the research and analysis of the differentiated competitive strategy in four aspects of brand,product,channel and service,this paper finds out the problems existing in the implementation of differentiated competitive strategy,and gives the guarantee measures and enterprise development of strengthening basic management,focusing on human resource management,innovation of market and sales ability and solving capital pressure through listing financing Exhibition proposal.The JDB enterprise lacks effective market competition strategy guidance,long-term goal and planning,market operation is a little urgent,overdraft benign market operation management level,the original corporate culture has not been effectively implemented,and has lost the foundation of steady and healthy development.At present,the operation state of the enterprise has been changed.Whether the reform measures of the second entrepreneurship can achieve results has become the key success factor for the development of the enterprise.Under the background of new consumption upgrading,new products and new retail are emerging,which constantly encroach on the market share of tea drinks.The JDB enterprisesneed to develop new products as soon as possible,realize diversified product management,and improve the comprehensive competitiveness of enterprises.