Study On The Performance Of Perfect Picture Merger Perfect World

In 2016,Perfect Picture acquired Perfect World.After the acquisition,the company changed its name to "Perfect World".Perfect World returns to the Domestic A-share market.This case occurred during the m&a boom of the domestic entertainment industry.In this m&a boom,a large number of entertainment enterprises chose cross-industry M&A.The combination of Perfect Picture and Perfect World has become a classic case of cross-industry M&A in the entertainment industry.After the completion of this merger,this paper takes Perfect Picture merger Perfect World as the research object to study its merger performance,which is necessary to realize.Therefore,the research in this paper has practical application value.First,this paper introduces the Perfect Picture m&a Perfect World process of mergers and acquisitions,mergers and acquisitions,using event study analysis and non-financial indicators analysis,financial indicators,selection of the company to the data in 2014-2019,2014-2019 for Perfect World(that is,the acquisition and merger and acquisition that year,two years before m&a)two years after the completion of the market performance,financial performance and non-financial performance is analyzed;Secondly,on the basis of financial performance analysis and non-financial performance analysis,three companies of the same level in the industry were selected,and the entropy method was used to conduct comprehensive performance scoring comparison,so as to study the performance changes before and after the merger and the reasons for the changes.Finally,it summarizes the experience of the specific integration measures after the merger and acquisition of the company,and puts forward the specific inspiration and Suggestions.According to the research,the company’s short-term performance improved significantly after the acquisition of Perfect World by Perfect Picture,but the overall performance after the acquisition showed an upward trend and then a slight downward trend.According to the data at the end of 2019,the long-term performance brought by this acquisition was not as good as the short-term performance,and the subsequent performance needs to be verified.