Research On The Application Of EVA In Z Company's Performance Evaluation

In recent years,with the slogan of technology booming,the rapid development of China 's technology,the industry 's leading and even monopolistic background,the urgent task for small and medium-sized high-tech enterprises to gain a foothold is to accurately measure their business performance To discover the deficiencies of its own management and operation,and then better formulate and implement future development strategies.Therefore,how to scientifically evaluate performance becomes very important.At present,most companies generally measure corporate performance from the perspective of traditional financial indicators.For industries with intensive capital and technology,such as company Z,this information is often one-sided and short-sighted,and cannot accurately show the true performance of the company.It is obviously not comprehensive enough for managers who want to make a correct development strategy.In this context,the main performance evaluation method selected in this paper is EVA.The method of performance evaluation using EVA originated in foreign countries.This method can reflect the value of growth in business operations and generate traditional evaluation methods.The disadvantages can be avoided to a certain extent,so as to provide a true evaluation result for the performance of the enterprise.This advantage is beyond traditional performance evaluation methods.The specific writing ideas and contents of this article are as follows: First,based on the premise of domestic and foreign research,we introduce performance evaluation and EVA related concepts and theoretical foundations,and clarify the basic principles of EVA performance evaluation.Secondly,introduce the overview of Z company and combine Z company's actual situation,use Z company's current performance evaluation method to analyze Z company's current operating performance status,then evaluate the method,and find out what is wrong with the current performance evaluation method,and then propose Z The feasibility and necessity of the company to use EVA for performance evaluation.Again,using the EVA theory and calculation methods to adjust the financial data of the company Z selected from the websites or annual reports of Guotai'an database,Dongfang Fortune Network,Tonghuashun,etc.The calculated results are compared with the corresponding indicators of traditional performance evaluation,and the questions are raised according to the results of the comparison,and finally the corresponding suggestions are made according tothe problems found.In summary,this article starts from exploring the reasons why the EVA method has advantages over the traditional performance evaluation method,carefully scrutinizes the actual business scenario of Z company and the value of EVA,and aims at the problems of Z company's business performance and proposes to improve asset acquisition.Suggestions on profitability and improving asset operation capabilities.In addition,trying to explain the applicability of EVA in company Z through this article,and then promote the application of this method to this industry,promote the economic development of the entire industry,enhance core competitiveness,and promote its healthy and sustainable growth has an extremely important role.