Research On The Development Strategy Of ZXCZ Rural Bank

Rural bank is an important part of our financial system,and it is also the most basic emerging member of our financial system.Its main function is to better support and develop the rural economy and serve.At present,our country promotes the construction of new countryside in an all-round way,in addition to the innovation and innovation of our financial system,these factors provide a good opportunity for the development of rural banks.However,with the increasingly fierce competition in the financial market and the rapid development of Internet finance,these factors make the development of rural banks face greater challenges,how to stand firm in the fierce market,And realize the sustainable development of village banks,This is our country rural bank in the development of the urgent need to solve the problem.This paper takes the ZXCZ Rural Bank as the research object,and on the basis of the development strategy and other related theories,adopts the methods of SWOT and PEST,analyzes the current situation of the development of the ZXCZ Rural Bank,and analyzes the lack of the core competitiveness.The problems in the development strategy of ZXCZ Rural Bank are summarized systematically in the narrow field of online banking and the serious homogeneity of products.Finally,based on the development practice of ZXCZ Rural Bank,this paper puts forward the strategy of introducing foreign funds to develop the local rural financial market,consolidating the existing market share and maintaining the competitive advantage,and actively expanding the banking business.This paper puts forward the rural bank development strategy optimization measures further.Through the writing of this paper,I hope to provide some reference for other rural banks in strategy formulation and strategy optimization.