The Research On Developing Strategy Of Tenneco Chengdu Company

As the globalization of economics and the improvement of socialism market economy, we are in the final stage of Second Industrial Revolution and Oil Century which will force people to enter a brand new energy system and industrial pattern rapidly.This paper aims to analyze the external environment and internal conditions of Tenneco Chengdu as well as make the development strategy of Automotive Exhaust System Enterprise so as to adapt to the needs of social environment and the change of market environment, meet customers demand and achieve the sustainable development of the enterprise.The general development strategy of Tenneco Company was to stabilize the development of passenger car business, focus on the development of new products that enter CVS and new energy automotive related business. The paper takes the actual business of Tenneco as background. Firstly, enterprise management structure will be introduced to present the problems that the enterprise facing now. Then, analyze and illustrate integrated framework of strategy formulation through 3 different stages with a series of strategic theory tools. By means of that, safeguard measures are put forward to ensure the smooth implementation of enterprise strategy.