Research On Development Strategy Of Microcredit Business Of Postal Savings Bank Of China

"Agriculture,countryside and peasant" and small and micro enterprises are the foundation of China's economic development and related to the overall situation of the development of the cause of the Party and the country.The central committee of Communist Party of China and the state council attach great importance to the development of“agriculture,countryside and peasant",small and micro businesses,and have continuously put forward guidelines in the party and government documents to guide financial institutions to increase microcredit funds to support the development of them.Postal Savings Bank of China launched microcredit business for farmers and merchants in 2007 and have provided effective financial support to farmers and small and micro businesses these years,but there are also problems of poor asset quality,high costs and slowing growth.In order to realize the sustainable development of microcredit business,Postal Savings Bank of China needs to explore the path suitable for its own development.In this paper,SWOT analysis and qualitative analysis are used to study the development of microcredit business of Postal Savings Bank of China.The study results indicate:First,The advantages of Postal Savings Bank of China in carrying out microcredit business lie in the large number of outlets,wide layout,high brand value,solid customer foundation and cooperation with other postal enterprises,therefore,Postal Savings Bank of China should give full play to their own advantages,seize the market development opportunities,and vigorously develop microcredit business;Second,the Postal Savings Bank of China's microcredit business is currently facing problems of weak growth,poor asset quality control and high operating and management costs,and the causes of these problems are lack of market development and product innovation abilities,inadequate risk prevention and control,cumbersome business processes,and lack of professional talents.Based on the conclusions,this paper puts forward the suggestions of actively developing effective market,accelerating product innovation,perfecting risk control system,optimizing business process and strengthening talent team construction.The research conclusions of this paper on the development strategy of the Postal Savings Bank of China's microcredit business are of great reference value for Postal Savings Bank of China to improve the development quality and efficiency,better provide financing support for low-income people and small and micro businesses,and promote the economic recovery after the new corona virus epidemic.