Evaluation And Analysis Of Comprehensive Benefits Of Ecological Enterprises

The traditional enterprise performance evaluation mostly focuses on the economic benefits,but little on the overall benefits.The development of the ecological enterprises in the sand area can create economic value,promote social development,promote ecological balance and other benefits.Therefore,using the previous methods to evaluate performance is a little inadequate.Therefore,it is decided to use entropy weight method to evaluate the comprehensive benefits of ecological enterprises in the sand area.First of all,the paper summarizes the theoretical results of the evaluation of the overall benefits of sand industry and enterprises.Then take Inner Mongolia Hongkui Cistanche group as the research object,combined with the development status of Alxa sand industry to analyze the operation of the group.Then from the three aspects of and use the entropy weight method to analyze,get the comprehensive benefit evaluation value,so as to reflect the comprehensive benefit of Cistanche deserticola group in five years.At the same time,find out the key factors that have a key impact on the comprehensive benefits of the group,including:profitability,the perfection of the industrial chain,the utilization of resources,the applicability of technology,the competitive strength of products,the ability of market expansion and marketing,the strength of government policy support,and the value of product brand.Finally,according to the current operation situation of Cistanche group and the key factors,this paper puts forward some countermeasures,such as increasing economic benefits through interest connection,making rational use of sand resources,striving for diversified development,striving for maximum policy support,using science and technology to increase the added value of products,winning product competitiveness with "cost performance ratio",establishing professional sales team to open up the market,improving the brand value of Cistanche group,etc To improve its comprehensive benefits,but also for the development of similar sand ecological enterprises to provide reference.