Study On Tourism Development Of Haitang Bay In Sanya From The Perspective Of Global Tourism

In 2016,the national tourism administration officially put forward the development strategy of "global tourism",and China’s tourism development strategy has changed from the traditional scenic spot development model to the regional tourism model.Global tourism has become the most popular tourism vocabulary nowadays,while many places in our country have proposed to fully implement the concept of global tourism development,so as to promote the new round of development of local tourism.Hainan is the first provincial administrative unit to establish a "global tourism demonstration zone" In November 2018,and sanya issued and implemented the document "three year plan for Sanya to establish a national global tourism demonstration zone(2018-2020)".Haitang bay known as the "national coast" is starting to be established.In recent years,haitang bay centering on the image of "national coast" has introduced a large number of key tourism projects and cultural education projects,such as atlantis hotel,dream city without night,affiliated high school of the people’s Congress etc.Haitang bay has actively implemented the strategy of revitalizing the countryside,developed the tourism industry as the leading modern service industry,and created a new tourism hot spot makes the whole region of tourism development has made certain achievements.However,there are still some problems,such as the low participation of local residents,the insufficient integration of tourism and other industries,the unbalanced development of tourism,the lack of tourism infrastructure and tourism talents.On the basis of comprehensive analysis,the author puts forward measures such as building and sharing by the whole people,improving education level,implementing active talent strategy,coordinating regional and industrial development,and improving tourism attraction and competitiveness.In order to provide theoretical and practical support for the development of haitang bay,this paper deeply studies the whole process of tourism construction in haitang bay,and analyzes the problems and shortcomings in the process of development.It is of greatsignificance to promote the tourism development of haitang bay and even the whole sanya.This paper takes the development of haitang bay as the research object and key content,through the methods of literature,questionnaire and interview,this paper introduces and analyzes the related concepts,theories and development process of global tourism.With the help of field research,grasps the general situation of tourism resources and the development status of global tourism in haitang bay,and analyzes the advantages,disadvantages,opportunities and challenges of developing global tourism in haitang bay.Finally,the author analyzes the whole area tourism construction in haitang bay,and puts forward some suggestions on how to deepen the development of global tourism in haitang bay.The haitang bay should take a road of "driving by special resources + deep integration of industry",and strengthen the marketing of foreign tourism,promote the image of haitang bay tourism,deepen the concept of global co construction and sharing development,and change the development mode from the construction and management of a single scenic spot to the overall.