Study On The Optimization Of Tourism Public Service Of Zhaoqing Xinghu Scenic Area

With the rapid development of China's tourism industry and the acceleration of the pace of national construction of service-oriented government,the important fundamental status of tourism public service has been increasingly highly valued and widely recognized.The level and quality of a scenic spot's tourism public service development is the main label and important measure to measure its tourism development level.Tourism public service has become the main factor influencing the formation of tourism decision-making,the development of guiding tourism activities,the realization of tourism purposes and even the satisfaction of tourists.This study through the new public service theory,new public management theory,based on the analysis of the status situation of Zhaoqing Xinghu Scenic Area tourism public service,problems,analyze the reasons and solutions and Suggestions,on this basis to build conform to the requirements,with the local characteristics of tourism public service system,to build a scientific and reasonable tourism Zhaoqing Xinghu Scenic Area practice of public service system,effective supply tourism public service,to provide theoretical fulcrum,policy choice,decision-making basis and alternatives.The first chapter is the introduction expounds the research background,research significance of this article and tourism public service domestic and foreign research present situation,the second chapter is related to the tourism public service concept and theory,the third chapter has sorted out the current state of our country's tourism public service supply,such as model analysis,mainly through the literature material method,field visits and so on,the fourth chapter research on the current state of public services of Zhaoqing Xinghu Scenic Area,including tourism public service facilities,tourism information,tourism,public security,such as for the convenience,tourist administrative service level ect,called the five big systems,the fifth chapter through the designed questionnaire,randomly selected from the sample,questionnaire obtained Zhaoqing Xinghu Scenic Area tourism public service corresponding survey data,and the data were analyzed using bar charts,tables,and other forms,through SPSS software with the result of data reliability validity analyses examining the authenticity and reliability of the results,and further the analysis of questionnaire data come to Zhaoqing Xinghu Scenic Area tourism problems and reasons existing in the public service,the sixthchapter is this tourism public service at home and abroad advanced experience and enlightenment,the seventh chapter is Zhaoqing Xinghu Scenic Area tourism public service solution measures and suggestions.Through the above analysis and research in this paper,the following conclusions are drawn: 1.The level of China's tourism public services is relatively low,which cannot meet the needs of tourists at present;2.The theoretical research on tourism public service is not perfect;3.There are few researches on public service of scenic spots.This paper takes Zhaoqing Xinghu Scenic Area as the micro-research object to provide practical samples for public service of scenic spots in China.