Research On The Management Strategy Of Individual Cross-border Banking In C Bank

Since the reform of RMB exchange rate in 2015,the SAFE is tightening oversight on cross-border business of bank,and it requires banks to strengthen risk control over business of individual cross-border transaction.Therefore,banks have to increase the input into compliance management of individual cross-border banking.Banks also face higher risks to be punished for its business.At the same time,with the aroused awareness of national to manage the wealth and increasing cross-border activities of them,individual cross-border banking meets great market opportunity.Under the market environment involving opportunities and threats,there are three problems of importance for the operation of individual cross-border banking: How to realize the operating value of individual cross-border banking? How to integrate and utilize the internal advantages and resources to develop the business and improve the operating benefit? How to build up and maintain the competitive edges of the business in market? Upon the research object-Bank C,my thesis aims to analyze the strategy about how a domestic bank operate individual cross-border banking under the new policy of foreign exchange.This essay was divided into five parts.The first one is to illustrate the background,meaning,method and frame of research.The second one deeply analyzes the external environment of the business operation.It comprehensively analyzes the macro environment through the PESTEL analysis model and makes concrete analysis about situation of industry competition by Michael Porter's Five Forces Model.From the analysis of external environment,it identifies the outside opportunities and threats that Bank C faces in the operation of business.The third part is about the internal environment analysis.That is to use the internal environment analysis matrix to sort the internal resource and ability so that it can tease out the key advantages and weak link of business operation.The fourth part covers the option and formulation of operation strategy.Applying SWOT competitive strategy analysis matrix to tease out the operation strategies under different conditions and combine the external and internal situations,it specifically confirms the direction and objective of business operation strategy.Then,it formulates the actual measures respectively according to the different situations.As to the fifth part,it introduces the safeguards for operation strategy which are made to counter the internal or external elements during the operation.This essay shows three key points of the operation and development of individual cross-border banking while facing market opportunities and such high regulatory pressure.First of all,the bank should choose appropriate direction of operation and reduce the threats brought by outside environment while make full use of the internal resource and advantage to operate the business.Secondly,the bank is supposed to establish competitive edge in market by differentiated and innovated products and services basing on the compliance with the requirements of governmental policy.Finally,the bank can integrate the differentiated business system and different marketing tactics,like event marketing,when it has fully known about the relating market.In way of integrating channels of marketing and spreading,the bank is able to output the consistent information about the brand to the market so as to obtain widespread and deep marketing communication effect,which will provide continuous support for its competitive edges.